October marked World Menopause Month, and with it, an important opportunity to raise awareness, reduce stigma, and empower women across New Brunswick to navigate this stage of life with confidence and support.
Throughout the month, the New Brunswick Medical Society (NBMS) launched a dedicated awareness and education campaign focused on providing accurate, practical information to both patients and physicians, and to open conversations about a topic that is often overlooked or misunderstood.
Campaign Highlights
Over the course of four weeks, NBMS shared a series of weekly information capsules and six educational videos featuring Fredericton Obstetrician, Gynecologist, and Menopause Society Certified Practitioner, Dr. Christa Mullaly. In these videos, Dr. Mullaly covered key topics such as symptom recognition, effective management strategies, and how physicians can support patients through the menopausal transition.
The response from the public was overwhelmingly positive.
- 304,300+ views across social media platforms
- 1700+ engagements (likes, shares, comments)
These results demonstrate a clear appetite for accessible, evidence-based information about menopause and the role physicians play in guiding patients through it.
Supporting Physicians in Clinical Practice
As part of this campaign, the NBMS also promoted several tools to support clinicians in their daily practice:
- The Menopause Pocket Guide and Medication List, designed for quick clinical reference, available for download or print on the Free Physician Resources page
- The Menopause Treatment Algorithm
- A recording of Dr. Mullaly’s “Healthy Menopause Talk”, delivered at UNB (available in English only)
So far, these menopause resources have been accessed over 300 times. These materials continue to be available year-round to help physicians feel confident in diagnosing, managing, and discussing menopause with their patients.
Continuing the Conversation
The success of this campaign reflects the value of open dialogue and physician-led education. Many women report feeling unprepared for menopause, but through initiatives like this, we can ensure they receive the guidance, understanding, and medical support they deserve.
We extend our thanks to Dr. Mullaly for her expertise and to all physicians who engaged with and shared our campaign materials.
Together, we’ve taken an important step toward normalizing menopause discussions and improving care for women across New Brunswick.
Sarah Albert, Marketing Specialist
