To kick off the new year, the New Brunswick Medical Society (NBMS) re-launched the My Winter Wellness NB campaign. First launched in 2020, the campaign aims to promote all dimensions of wellness during the colder months, reminding us that winter is not just about braving the cold—it’s also about embracing the season in ways that promote physical, mental, and emotional well-being.
This year, we invited New Brunswickers to share their favourite winter activities via a Kudoboard, highlighting the unique opportunities and stunning natural beauty that our province offers.
To provide some inspiration to participants, the NBMS shared testimonials and photos from physicians in all 10 medical districts, offering a glimpse into their personal winter experiences. These stories also provided a special opportunity to highlight the “human” side of medicine—showing the public what our dedicated health-care professionals do beyond caring for patients. The various testimonials can be viewed on our Facebook account, where they garnered over 290,000 views and reached nearly 62,000 individuals.
Whether cozied up indoors or braving the east-coast winter weather, over 250 New Brunswickers entered submissions on the Kudoboard platform throughout the six-week span of the campaign. Each week, a winner was randomly selected to win a curated gift box from The Maritime Box, containing locally sourced items.
Congratulations to the following winners of this year’s campaign:
- Adriana Amelia Spragg from Fredericton
- Rachelle Landry from Dieppe
- Megan Doyle from Fredericton
- Jacki Currie-Sullivan from Fredericton
- Charlene LaCelle from Richibucto
- Mike LeBlanc from Shediac
A huge thank you goes out to the physicians who participated, as well as to the over 250 individuals who contributed their winter moments to the Kudoboard. Your engagement has made this campaign a success.
Sarah Albert, Marketing Specialist
