A dedicated team helping physicians, nurse practitioners, and pharmacists launch Collaborative Care Clinics in New Brunswick

New Brunswick’s new Physician Services Agreement has created an opportunity to expand team-based primary care.

Following engagement with the Premier and the Minister of Health, the New Brunswick Medical Society (NBMS) executive leadership team developed a joint initiative to create a dedicated team within the NBMS. This team’s mandate is to accelerate the identification, development, and implementation of Collaborative Care Clinics, with the dual goals of attaching more patients and improving timely access to a primary care provider.

The Accelerator is co-funded with the Department of Health and will be staffed by a physician co-lead, one full-time lead executive, and two business development officers. This small but dedicated team will help providers move from a clinic idea to a clinic that is ready to launch by connecting clinical leads with practical planning, business development, and system coordination support.

Accelerator Objectives

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• Build a pipeline of opportunities for solo physicians, nurse practitioners, and pharmacists to launch or join team-based or collaborative care practices
• Provide end-to-end (“white glove”) support to move projects from concept through planning and business set-up to clinic launch
• Coordinate with partners (the Department of Health and Regional Health Authorities) to triage provider lists, reduce duplication, and create synergies
• Report bi-weekly to escalate issues and opportunities and to share progress through the Government of New Brunswick governance process

The team has been launched with former Practice Support Director, Bruno de Passillé, and Practice Facilitators Jordan Duguay and Dave Ross, who will lead the day-to-day work with providers and system partners to turn collaborative care concepts into operational clinics.

To date, the team has participated in a Primary Care Recruitment & Attraction Working Group; weekly Physician Engagement & Coordination meetings; and Physician Services Agreement Schedule Alignment sessions. Initial meetings have been held with the Nurse Practitioners of New Brunswick as well as the New Brunswick Pharmacists’ Association.

The Accelerator’s work is expected to translate into more Collaborative Care Clinics across New Brunswick, supporting increased patient attachment and improving access to timely primary care.

To learn more about the Accelerator’s work, contact Bruno de Passillé at bdepassille@nbms.nb.ca.

Nora Lacey, Chief of Physician & Patient Engagement

Family physician Dr. Jules Cormier hosts conversations with New Brunswick clinicians and health leaders on what prevention looks like in real practice.

Prevention is having a moment in medicine and for good reason. With chronic disease rates rising and clinical capacity stretched, lifestyle medicine and nutrition are moving from the margins to the mainstream. To bring those conversations to physicians across New Brunswick, the NBMS partnered with Dr. Jules Cormier, a family physician, skin surgeon, podcaster, athlete, nutritionist, and naturopath to produce a new podcast series focused on preventive health.

Across the series, Dr. Cormier sits down with five physicians, the Minister of Education and Early Childhood Development and the Executive Director of Sankewitahasuwakon,the First Nations Health and Wellness Transformation Collaborative in New Brunswick, to explore what prevention can look like in practice, from evidence to implementation, and from individual behaviour change to system-level supports.

What emerges across these conversations is a common theme: prevention is not a single intervention, but a way of thinking, one that links clinical care to the social and policy conditions that shape health.

Dr. Lise Babin believes medicine extends far beyond the walls of the clinic. A family physician, educator, and President of the New Brunswick Medical Society, she advocates for medical leadership that embraces community, prevention, and shared responsibility.

Her work highlights why physician engagement—in education, mentorship, and advocacy—matters to a resilient health system. From addressing burnout to strengthening primary care and promoting healthier lifestyles, Dr. Babin emphasises that caring for those who provide care is a public health priority. Her leadership reflects a broader vision of medicine rooted in collaboration, trust, and the courage to shape a healthier future for New Brunswickers.

“When we invest upstream—in primary care, community supports, and prevention—we’re not adding work. We’re reducing the load for everyone down the line.”

Roxanne Sappier is helping reshape the future of health care in New Brunswick by putting First Nations communities in the lead. As Executive Director of First Nations Health and Wellness Transformation (Sankewitahasuwakon), she works to advance a coordinated, community-led health system grounded in self-determination, cultural safety, and holistic wellness. A proud Wolastoq woman from Tobique First Nation (Neqotkuk), Sappier brings more than 25 years of experience in Indigenous health leadership, including overseeing nationally accredited community health services and supporting the development of new care models. Her work emphasizes collaboration with provincial and federal partners while centring community priorities, trust, and long-term wellness, demonstrating how health systems are stronger, more effective, and more equitable when shaped by the people they serve.

“Self-determination isn’t just a principle—it’s a practical way to build care that people trust enough to use early, not only in crisis.”

Claire Johnson sees public policy as one of the most powerful and often overlooked tools for improving health. As New Brunswick’s Minister of Education and Early Childhood Development, she brings a background in population health, nutrition, and academic research to her work in government. A trained dietitian and former university professor, Johnson focuses on how early childhood, education, and food security shape lifelong health outcomes. From advancing universal school breakfast programs to strengthening supports for children and families, her approach emphasizes prevention, equity, and long-term impact. Her work highlights a broader vision of health built not only in hospitals, but in classrooms, communities, and the policy choices that shape everyday life for New Brunswickers.

“If we wait until children are unwell, we’ve already missed the most powerful window for prevention.”

Dr. Jennifer Russell brings a population-level lens to some of New Brunswick’s most pressing health challenges. Widely recognized for her leadership as the province’s Chief Medical Officer of Health during the COVID‑19 pandemic, she now serves as Executive Director of the Institute of Population Health at the University of New Brunswick. Her work focuses on resilience, prevention, and reducing the growing burden of chronic disease through long-term, evidence-based solutions. Drawing on lessons from the pandemic, Russell emphasizes that health is shaped well beyond hospitals and clinics—by policy, community design, and everyday conditions of life. Her leadership underscores the importance of compassion, clear communication, and sustained investment in prevention to build a healthier future for New Brunswickers.

“Prevention is a long game—measured in years, not news cycles—but it’s where the biggest gains are.”

Dr. Yves Léger works behind the scenes to protect the health of New Brunswickers long before illness takes hold. As the province’s Chief Medical Officer of Health, he leads efforts focused on prevention, population-level decision-making, and the conditions that shape everyday health. His work spans chronic disease prevention, healthy environments, and policies that quietly influence daily life, from food systems and walkable communities to workplace and school health standards. With a background in public health and preventive medicine, Dr. Léger emphasises that effective public health is often invisible when it succeeds, operating upstream to reduce risk and improve outcomes across entire communities. His leadership underscores the role of prevention, trust, and evidence-informed policy in building a healthier province.

“When public health works, it’s quiet. The goal is fewer emergencies, not more headlines.”

Dr. Christelle Thériault and Dr. Josée Lanteigne Dupuis are helping shift how obesity is understood and treated, away from blame and toward science. Working within New Brunswick’s bariatric care system, they bring complementary medical and psychological perspectives to a condition shaped by biology, behaviour, and environment. Their work highlights why weight is an incomplete measure of health, how hormones and stress can influence eating patterns, and why stigma remains one of the biggest barriers to care. From lifestyle interventions and GLP1 medications to bariatric surgery, they emphasise that effective treatment requires long-term, team-based support. Their message is clear: obesity is a complex chronic condition, not a personal failure, and meaningful progress depend on evidence-based care, compassionate practice, and system-level change.

“Patients do better when the goal shifts from ‘lose weight’ to ‘gain health,’ sleep, mobility, labs, mood, and quality of life.”

Taken together, these voices offer a practical reminder – prevention is rarely one program or one appointment. It is the cumulative effect of small clinical decisions, supportive communities, and policies that make healthy choices more realistic for patients.

Physicians interested in exploring the series can listen via The Dr. Jules Plant-Based Podcast and watch for new episodes and highlights on NBMS social media channels: Facebook, LinkedIn, YouTube, and Instagram.

In a system under strain, prevention is not a luxury, it is one of the few strategies that can improve outcomes while easing pressure over time.

Nora Lacey, Chief of Physician & Patient Engagement

NBMS Practice Support introduces first of three change packages designed to help physicians improve specific aspects of their practice

Following the success of the Expedition and Health Home Essentials learning series, The New Brunswick Medical Society’s (NBMS) Practice Support team is in the process of developing Change Packages in collaboration with the Health Innovation Group (HIG).

Three change packages will be created throughout the year and made available for physicians to use with the guidance and support of one of our Practice Facilitators, or self-directed according to their preference. These packages are designed to help members improve specific aspects of their practice at their own pace, without having to commit to a more extensive program such as Health Home Essentials.

The first change package, Create a Healthy Practice, is now completed and available on our website here.

Create a Healthy Practice is part the NBMS’s broader strategy to support primary care physicians, nurse practitioners and teams to implement a Health Home model that aligns with the College of Family Physicians of Canada’s Patient’s Medical Home vision. This change package may also assist with designing and planning a new practice aligned with the Patient’s Medical Home model.

A healthy practice fosters better patient outcomes, enhances the patient experience, improves provider and staff satisfaction, and delivers higher-value care. The NBMS has developed this comprehensive change package to help primary care physicians, nurse practitioners, and collaborative teams transform their practices into thriving, high-functioning environments. ​This evidence-based guide provides practical tools and strategies to reinvigorate clinic teams, maximize individual agency, and reaffirm the purpose of delivering exceptional healthcare.

The goal is to improve the provider experience, with physicians, nurse practitioners, clinicians, and staff having more positive days at work. This is measured through regular feedback, ensuring that the changes implemented are making a tangible difference in workplace satisfaction.

The change package focuses on three key areas to create a healthy practice:

1. Envisioning Your Ideal Practice ​

Start by defining what your practice stands for and where you want it to go.

2. Developing Business Supports, Policies, and Procedures 

Strong business foundations are essential for effective practice management.

3. Constructing High-Functioning Primary Care Teams ​

Team-based, interprofessional care is the cornerstone of a healthy practice.

The Create a Healthy Practice change package includes a wealth of tools to support these initiatives, such as templates for practice agreements, onboarding guides, privacy policies, and team-building exercises. ​Practice facilitators are available to guide teams through the process, ensuring successful implementation.

For additional information regarding change packages, please contact practicesupport@nbms.nb.ca.

Jim Johnson, Communications Specialist

In February, the provincial Physical Activity Strategy was launched at the E. & P. Sénéchal Center in Grand Falls, marking a significant step toward enhancing public health and wellness across New Brunswick. The two-day conference featured the official launch, the Right to Play Forum, and the Active Transportation Symposium, bringing together diverse voices from across the province.

Key stakeholders, including government officials, health authorities, educators, and community leaders, shared insights on policy recommendations and community engagement strategies. Dr. Julie Castonguay, Chair of the Advocacy & Engagement Committee, represented the New Brunswick Medical Society (NBMS) as a featured partner during the provincial launch. She presented a physician perspective on the health impacts of inactivity and the importance of prevention. Dr. Castonguay highlighted the role of New Brunswick physicians in reinforcing positive messages about the value of movement and praised the strategy’s focus on health literacy and supportive environments.

Session Highlights

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Right to Play Forum: Keynotes from Kelly Lamrock, Child & Youth Advocate, and Louise de Lannoy, Outdoor Play Canada, framed discussions on children’s opportunities for play in the context of evolving safety standards, digital life, community design, and broader social and economic conditions. Participants shared experiences and explored strategies to expand access to play.

Provincial Physical Activity Strategy Launch: Presentations by Isabelle Thériault, Minister of Tourism, Heritage and Culture, and Rob McKee, Minister of Justice, Attorney General, and Minister responsible for Addictions and Mental Health Services, introduced the strategy and action plan. Attendees had opportunities to participate in discussions on key priorities, emerging initiatives, and next steps to strengthen environments supportive of physical activity.

Active Transportation Symposium: Dr. Trevor Hanson, Chair of the Active Transportation Advisory Committee, presented draft recommendations for a provincial Active Transportation Plan. Participants collaborated to validate recommendations and explore tangible actions to support safer, more connected, and active communities.

The Grand Falls conference underscored the need for collaborative efforts to implement the Physical Activity Strategy, urging stakeholders to commit to actionable steps toward a healthier, more active New Brunswick. Moving forward, the NBMS will focus on providing support for the strategy’s recommendations.

Jess Ramirez, Health Promotion & Advocacy Specialist

The 2026 NBMS Health Summit is set to take place on Friday, May 29^th and Saturday, May 30^th, at the Algonquin Resort in St. Andrews, NB.  Centered on Preventive and Population Health, this premier event brings together health-care professionals, policymakers, and community leaders to engage in meaningful discussions on the most pressing health-care issues facing our province.

Day 1 Highlights – May 29^th

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• 2026 NBMS Annual General Meeting featuring Hon. Dr. John Dornan
• Family-Friendly Dinner at Kingsbrae Garden
• Health Summit Social

NBMS Annual General Meeting, May 29^th 1:30 p.m.- 3:30 p.m.

The NBMS Annual General Meeting (AGM) offers the flexibility to attend virtually or in person. Please note that while the AGM itself provides a virtual attendance option for physicians, the rest of the Health Summit will be held in person only.

All voting at the AGM will take place exclusively through the Zoom voting feature, regardless of virtual or in person attendance.

Access the Zoom registration link here.

Day 2 Highlights – May 31

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• Opening Remarks featuring Hon. Susan Holt
• Move Fast and Break Trust: What Happens After the Social Contract Dissolves by Dr. Alika Lafontaine
• Prevention over Prescription: Use in Clinical Practice by Dr. Kwadwo Kyeremanteng
• Soaring High: Achieving New Heights in the Prevention of Heart Disease by Dr. Michel White
• Practice Improvement Sessions by Deloitte Canada, McInnes Cooper, and Department of Health, GNB

In addition to engaging discussions, attendees can take advantage of networking opportunities, and professional development sessions.

The 2026 NBMS Health Summit is organized in partnership with the New Brunswick College of Family Physicians.

A Guest Program and a Youth Program (ages 5-12) will be available on Saturday, May 30, ensuring a fun and engaging experience for your family while you participate in the 2026 Health Summit.

Celebration of Medicine

Join us on Saturday evening for an unforgettable Awards Gala, where we will honour excellence in medicine and recognize the outstanding contributions of New Brunswick students, residents and physicians who make a difference in healthcare. Enjoy an evening of celebration, connection, inspiration and live music featuring Dr. Frank Soucie and his band Excel and the Spreadsheet, as we come together to applaud those shaping the future of medicine.

Hotel Accommodations

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The NBMS has secured a block of rooms at the Algonquin Resort St. Andrews by-the-Sea for physicians attending the Health Summit. Reserve your stay by clicking here or calling 1-855-529-8693. Use the code MEDS2026 to access the exclusive physician room block. Please keep in mind that space is limited and available until April 27, 2026, or until the rooms are fully booked.

View the full agenda and reserve your spot here.

Don’t miss this opportunity to engage with top thought leaders and drive meaningful change!

Mélanie Eva, Events Specialist

Healthcare leaders from across the province came together recently for a meeting focused on shared learning and collaboration. Despite demanding schedules and ongoing commitments to their patients and communities, participants made time to contribute their experiences and insights. The goal was clear: bring forward perspectives from different districts and MSOs, identify common challenges, and strengthen healthcare across the region. With each physician offering a unique viewpoint, the discussion set the stage for shaping priorities in the year ahead and underscored the value of open, engaged dialogue.

The meeting began with a review of the action items from the 2024 meeting, including the need for stronger support for medical societies through enhanced funding, administrative resources, engagement, and advocacy. In response, NBMS has launched several initiatives including the Physician Social Engagement Fund, the Physician Lounge Project, and the Physician Health Taskforce and will continue exploring additional support options. There was also interest in pursuing special financial packages for physicians, similar to programs offered in other provinces; this ask was addressed through the launch of MemberPerks.

Physicians reaffirmed their interest in the MD4MD program and highlighted the value of formal recognition to maintain involvement and attract new participants; NBMS issued cards and plaques to acknowledge the 19 MD4MD physicians who care for their colleagues.

Presidents were provided with an update on Practice Support, Member Engagement, MSO & District Support Fund, Physician Social Engagement Fund, Physician Lounge Project, and the Physician Health Taskforce.

Nora Lacey, Chief of Physician & Patient Engagement

Following the success of the 2024 Regional Forums, the NBMS hosted five additional forums across the province in 2025. Beginning in Fredericton in April, accredited sessions were also held in Edmundston, Bathurst, Moncton, and Saint John. Each forum offered members the chance to connect with colleagues, learn about key NBMS initiatives, and engage directly with leadership.

Dr. Lise Babin, president, opened all five forums with remarks highlighting the evolution of this important engagement initiative. She noted that in 2024, the NBMS replaced the traditional Presidents’ Tour with regional forums to create more meaningful spaces for physicians to connect, a need identified during the October 2023 District Presidents’ meeting. Held during an election year, the forums helped strengthen relationships across the province and generated valuable insights that informed the NBMS’s preparation for 2025 negotiations. Building on that success, Dr. Babin welcomed members back for meaningful collaboration, discussion, and shared purpose.

Two presentations updating members on important survey results related to wellness and member satisfaction were delivered by Meaghan Sibbett, Manager, NBMS Wellness and Nora Lacey, Chief of Physician & Patient Engagement respectively.

Chief Operating Officer, Lisa LePage presented members with an overview of the new Practice Support Program, which supports New Brunswick physicians and their teams in making changes to optimize their current processes and create more effective, healthier practices. Areas of support include:

Business Management

•  Starting a Practice
•  Managing your Office
•  Closing your Practice
•  Enhancing the Use of Technology

Practice Management

•  Optimize your teams
•  Workflow, QI & Innovation
•   Tool Kits & Action Plans
•  Networks 

Chief Executive Officer, René Boudreau and John Maher, Chief of Negotiations & Physician Compensation presented an update on the 2025 Physician Master Services Agreement negotiations. Prior to the tentative agreement being ratified on November 13^th, discussions were focused on the negotiation process, consultation with members, timelines and the top three priorities:

• Rebuilding Primary Care in New Brunswick
• Restoring Specialty Competitiveness
• Resetting the Provincial Medical Pay Plan

With Additional Focus Areas being:

• Existing PSMA Schedules
• Salaried Physicians Issues
• Rural Health
• Surgical Items

Tim Ross, General Counsel and John Maher, Chief of Negotiations & Physician Compensation outlined important work under Specialty / Surgical Care, covering topics such as the provincial billing number system, recruitment, RHA management, physician disengagement, income and billing relativity, research and teaching responsibilities, blended payment opportunities, operating room resource management, psychiatric services and physician leaders development.

The final presentation and discussion was around the 2026-29 NBMS Strategic Plan.

Members took part in a SWOT analysis exercise, providing feedback on what the NBMS is doing well, what it is not doing well, what opportunities the NBMS could be taking advantage of, and what threatens the work of the NBMS. This input will inform the draft strategic plan which will be presented to the Board for their review and approval.

The 2026-29 Key Result Areas are:

• Economics and Physician Compensation
• Physician Wellness and Member Services
• Public Health and System Advocacy
• Organizational Excellence and Sustainability

More than 150 physicians took part in the five Regional Forums, with many family members joining for meals and social activities.

To view the Regional Forum presentations, please click here.

Nora Lacey, Chief of Physician & Patient Engagement

In October 2024, the NBMS Practice Support team introduced the first Patient’s Medical Home Expedition series, a collaborative learning program designed to guide and support primary care teams in implementing high-impact changes to facilitate the transition of their practice toward the Patient Medical Home (PMH) model. In this six-part learning series, presented in partnership with the Health Innovation Group (HIG), physicians and health care teams gained valuable insights into the PMH attributes, explored concrete actions to build the practice they want, and received support from expert advisors and practice facilitators to make sustainable changes in their clinic. Fifty-four participants took part in the first Expedition cohort, with the program well received by all those involved.

“We found the Expedition program quite helpful. The material was comprehensive, prompting us to approach improvement areas we previously had not considered. More importantly, the dedicated time to work together and regular check-ins moved us from a group who regularly thought about Quality Improvement (QI) to one performing QI. The most impactful aspect was the longitudinal guidance of an experienced QI facilitator, which was immensely helpful.”

– Dr. Josh Tracey

Taking what was learned from the Expedition experience, the Practice Support team worked with HIG to refine the program and tailor it to better meet the specific needs of New Brunswick physicians. This re-envisioned program, now called Health Home Essentials, was launched in November 2025 and will run through June 2026. Sixty-eight participants are signed up for this latest iteration, including 16 teams, 17 physicians, and a variety of nurse practitioners, registered nurses, licensed practical nurses, allied health professionals and administrative staff. All participating teams are accompanied by a dedicated Practice Support Practice Facilitator who will help guide them through the process.

This condensed, in-person learning series supports family physicians and care teams in applying Health Home principles to improve access and clinic flow, foster teamwork, and enhance patient experience. Through interactive sessions, peer-to-peer collaboration and expert-led instruction, participants gain practical insights and actionable resources to strengthen care delivery in their clinics. 

Throughout the program, primary care teams will be engaged in immersive learning experiences with other practice groups and explore seven of the nine most highly requested Patient’s Health Home Implementation Elements, tools, and strategies to advance clinic priorities. Within it they will employ practical tools and approaches to create a healthy practice, enhance teamwork behaviours, improve access and clinic flow, manage panels systematically, and optimize the experiences of providers and patients.

The program features an in-person component consisting of three full-day (non-consecutive) sessions in Fredericton, as well as a virtual component which includes a one-hour kick-off session and three one-hour action period calls. The course is delivered in English with materials available in both French and English. It is certified by the College of Family Physicians of Canada for up to 1 credit/hour.

This new learning series is ideal for family physicians and multidisciplinary health-care teams working in all primary care settings. NBMS Practice Support is excited to offer this updated program to assist New Brunswick physicians and looks forward to seeing how participants can implement the principles and tools presented over the next few months in the enhancement of their own practices. The team is also developing Change Packages, which are intended to enable Practice Facilitators to guide teams outside of Health Home Essentials who may be interested in adopting some of these strategies at their own pace without the course framework.

Jim Johnson, Communications Specialist

October marked World Menopause Month, and with it, an important opportunity to raise awareness, reduce stigma, and empower women across New Brunswick to navigate this stage of life with confidence and support.

Throughout the month, the New Brunswick Medical Society (NBMS) launched a dedicated awareness and education campaign focused on providing accurate, practical information to both patients and physicians, and to open conversations about a topic that is often overlooked or misunderstood.

Campaign Highlights

Over the course of four weeks, NBMS shared a series of weekly information capsules and six educational videos featuring Fredericton Obstetrician, Gynecologist, and Menopause Society Certified Practitioner, Dr. Christa Mullaly. In these videos, Dr. Mullaly covered key topics such as symptom recognition, effective management strategies, and how physicians can support patients through the menopausal transition.

The response from the public was overwhelmingly positive.

• 304,300+ views across social media platforms
• 1700+ engagements (likes, shares, comments)

These results demonstrate a clear appetite for accessible, evidence-based information about menopause and the role physicians play in guiding patients through it.

Supporting Physicians in Clinical Practice

As part of this campaign, the NBMS also promoted several tools to support clinicians in their daily practice:

• The Menopause Pocket Guide and Medication List, designed for quick clinical reference, available for download or print on the Free Physician Resources page
• The Menopause Treatment Algorithm
• A recording of Dr. Mullaly’s “Healthy Menopause Talk”, delivered at UNB (available in English only)

So far, these menopause resources have been accessed over 300 times. These materials continue to be available year-round to help physicians feel confident in diagnosing, managing, and discussing menopause with their patients.

Continuing the Conversation

The success of this campaign reflects the value of open dialogue and physician-led education. Many women report feeling unprepared for menopause, but through initiatives like this, we can ensure they receive the guidance, understanding, and medical support they deserve.

We extend our thanks to Dr. Mullaly for her expertise and to all physicians who engaged with and shared our campaign materials.

Together, we’ve taken an important step toward normalizing menopause discussions and improving care for women across New Brunswick.

Sarah Albert, Marketing Specialist

NBMS Welcomes New Medical Students with Inspiring Future of Medicine Receptions

This fall, the NBMS proudly hosted two vibrant receptions to welcome incoming medical students. The first event took place in Saint John on September 17 for first-year students at Dalhousie Medicine New Brunswick (DMNB), followed by a second celebration in Moncton on September 24 for students at the Centre de Formation Médicale du Nouveau-Brunswick (CFMNB).

Branded as the “Future of Medicine” receptions, these gatherings serve as NBMS’ official introduction to medical education in the province. They offer first-year medical students a chance to connect with local physicians, learn about their NBMS membership benefits, and engage with advisors from MD Financial and Scotiabank Health+.

“The Future of Medicine event was a great opportunity to engage with physicians and learn more about the evolving landscape of healthcare in New Brunswick,” shared Minha Haque, MD candidate, DMNB Class of 2029. “The event reinforced my excitement for the profession and the meaningful role we can play in shaping its future.”

A highlight of the receptions was the presentation of NBMS neurological kits, personally handed out by NBMS President Dr. Lise Babin.

“Engaging in meaningful conversations about the future of healthcare in New Brunswick left us inspired,” said one student. “We express our sincere gratitude for the Neurological Kits, which symbolize another milestone in our medical school journey.”

NBMS will also extend this gesture to New Brunswick students studying at the University of Montreal and Université du Québec, ensuring they too receive their neurological kits as part of their official welcoming into the medical society.

Jennifer Scott Harris, Member Engagement Specialist

On June 23^rd, the Town of Shippagan celebrated Dr. Louis-Marie Gauthier for his 50 years of dedicated service as a family physician by naming a street in his honour. In recognition of his commitment to the health and well-being of the community, Shippagan Mayor Kassim Doumbia announced during a ceremony at Town Hall that as of June 30^th, 2025, a portion of Route 8 would be named Dr-L.-M.-Gauthier Street.

Dr. Gauthier is following in the footsteps of his father, Dr. Joseph Dominique Gauthier, another long-serving area physician for whom J.D. Gauthier Boulevard, the main street in Shippagan, was named.

Congratulations to Dr. Gauthier for this special honour, and for the incredible medical career to which it pays tribute.

Jim Johnson, Communications Specialist

As part of the NBMS’s ongoing commitment to creating and enhancing a positive and supportive work environment for its members, the Society established the Physician Lounge Improvement Initiative in 2024 to help physicians revitalize their gathering spaces within hospitals across the province.  

The physicians’ lounge plays a pivotal role in improving physician wellness and combatting burnout. A physicians’ lounge is a space within a health-care facility that is specifically designated for physicians to recharge, connect and collaborate. These dedicated spaces contribute to improved morale, increased productivity, and overall well-being in several ways:

• Faster Decision-Making: A physician lounge provides a place for physicians to combat fatigue and restore mental clarity. This dedicated space also stimulates creativity, and fosters quicker decision-making, translating into more efficient patient care. 
• Enhanced Communication & Collaboration: The informal conversations and interactions that take place in physician lounges can lead to better communication and collaboration. These spaces provide the opportunity for the exchange of knowledge and ideas, more effective teamwork, streamlined workflows as well as reducing workplace silos, all of which positively impact patient care and treatment strategies. 
• Reduced Burnout: When physicians have a dedicated space to utilize, they are more likely to take the time to recover and therefore make better decisions, reducing the risk of errors and improving patient outcomes. This, in turn, can help prevent physicians from taking excessive sick leave or experiencing absenteeism due to work-related stress, ultimately ensuring a more consistent and productive workforce. 
• Improved Morale & Job Satisfaction: Physician lounges serve as a space where physicians can find solace and encouragement from their peers, reducing feelings of isolation, and alienation. This boosts morale, creating a more positive work environment, which can lead to increased job satisfaction and motivation. Increased job satisfaction leads to retention and higher levels of productivity overall. 
• Stress Reduction: Medicine is a high-stress profession, where physicians deal with life-and-death situations, heavy workloads, and emotionally taxing encounters with patients and their families. A well-equipped lounge provides a peaceful environment where physicians can temporarily escape the pressures of their work, recharge, and reduce stress. 

The physicians’ lounge is not just a luxury but a crucial component of any health-care facility and an important tool for combatting physician burnout. Recognizing the importance of these spaces can have a profound impact on the well-being of physicians and, by extension, the health of the community they serve.  

In order to support the revitalization of these crucial spaces, the NBMS allotted a total budget of $1.8 million available for physician lounge improvement, which includes $120,000 available to bigger hospitals, while smaller hospitals are eligible for $60,000. 

The first facility to take advantage of this new initiative is the Saint John Regional Hospital (SJRH). After submitting a successful application, the SJRH was approved for the full $120,000 available to them, and work began on the renovations in late 2024. The new lounge was officially opened in early June, featuring numerous enhancements including all new flooring, a new kitchen and dining space, bathroom renovations, painting and other aesthetic improvements, as well as several upgrades to the dictation room.

The NBMS is excited to have been able to assist with this project, and to see the funding provided put to such effective use. We encourage other hospitals to explore this opportunity and look forward to working with them to help improve their own physician lounges.

To apply for funding, simply visit the program webpage and complete the application process.

Jim Johnson, Communications Specialist

Vision

Since 2022, the New Brunswick Medical Society (NBMS) has been on a journey to transform its governance structure, to align itself with best practices, and to be more strategic, efficient and effective in supporting New Brunswick physicians.

The vision of what the NBMS could become was born by its own members. The Governance Review Committee (GRC) and then Board of Directors (Board) collected extensive member feedback and insights. These were then distilled into recommendations that were presented back to the membership at the 2024 Annual General Meeting (AGM). Members voted 88% in favour of a leaner Board, a streamlined committee structure, and a modernization of membership categories and internal governance policies.

Transition

To guide the NBMS from the 2024 AGM to the 2025 AGM, the Nominations and Appointments Committee (NAC) and NBMS staff worked diligently to navigate the transition. The NAC made recommendations to the NBMS Board of Directors (Board) on standardized terms of reference for the new committee structure. They also reviewed a new nominations webpage for members to apply to Board and Committee positions. These tasks were completed by the end of 2024, and keeping to the transition plan, the NAC began canvassing for nominations in early 2025.

The NAC sought nominations for the new positions on the Board in January and February, while calls for nominations for Standing Committees and Subcommittees were made in February and March. The NAC promoted these opportunities to the membership through various means including a Virtual Town Hall event, eBulletin postings, President’s Letters, and by directly connecting with District Medical Society Presidents and Medical Staff Office Leads throughout the province. In total, 80+ applications were received – an incredible show of engagement from the NBMS membership.

When the NAC sat down to review, deliberate and recommend nominees, the committee members did not have an easy task before them. Their mandate was to ensure that both the new Board and committee structure would be broadly representative of the membership, that many voices would be reflected from around the province. In March and May of 2025, the NAC met in person at the NBMS offices to carry out its responsibility of recommending new Board and Committee members.

Implementation

The NAC’s Board recommendations were published as part of the 2024 Annual Report, pursuant to the NBMS Bylaws, while the NAC’s Committee recommendations were set out in a report to be considered by the soon-to-be elected new Board.

Dr. Allison Kennedy, Chair of the NAC, presented the committee’s Board recommendations to the membership at the 2025 AGM held on Friday, May 30. At that time, the nominated candidates were officially elected by their peers to the NBMS Board of Directors.

On Sunday, June 1, this new Board met for the first time, and one of its first orders of business was to review the Committee member recommendations put forward by the NAC. The new Board unanimously approved the appointment of members to the new NBMS committee structure.

The new NBMS committees will begin holding their first meetings over the coming months. They will work toward maintaining corporate continuity, while bringing fresh perspectives to the NBMS.

Future Governance

The GRC and former Board created the vision, the NAC oversaw the transition and implementation, and now, the newly appointed NBMS Governance Committee will carry the governance torch into the future.  

The Governance Committee will monitor and manage organizational governance practices, review and update terms of reference and policies, provide governance orientation to new Board and Committee members, oversee calls for nominations and motions, and promote transparency, accountability and effective member engagement in all aspects of the NBMS.

Reflecting on what has been accomplished, Dr. Kennedy had these words to share: “This has been an incredible and rapid journey for us. Over the past year, our organization has completely updated its governance model. I feel that the new commitment to a permanent Governance Committee will help keep the NBMS leadership structure both strong and relevant. The NAC members were fortunate to have been part of this transition.”

Congratulations and thank you to all physician members who were part of this organizational transformation – your dedication, insight and advocacy have made the NBMS more member-focused than ever.

Emily Gaunce, Legal Counsel

The New Brunswick Medical Society (NBMS) was pleased to host, in partnership with the New Brunswick College of Family Physicians (NBCFP), the first NBMS Health Summit on May 30^th and 31^st, featuring a diverse and engaging lineup of speakers who helped guide discussions around the weekend’s overarching themes of population health and preventive care. 

The NBMS welcomed over 400 attendees, including physicians, family members, and various health stakeholders to the Algonquin Resort in St. Andrews by-the-Sea 2025 Health Summit and 158th Annual General Meeting (AGM).

The weekend kicked off on Friday with the NBMS Board meeting and Ambassador Program, followed by the 2025 AGM in the afternoon and a physician and family dinner and social event later that evening.

During the AGM, the Nominations and Appointments Committee confirmed the NBMS Board of Directors for 2025-2026:

• President: Dr. Lise Babin (Dieppe)
• President-Elect: Dr. Carl Boucher (Caraquet)
• Past-President: Dr. Paula Keating (Miramichi)
• Board Chair: Dr. Chris Goodyear (Fredericton)

Participants in the AGM also reviewed the 2024 Disposition of Resolutions and voted on two advanced motions regarding maintaining the NBMS membership fee structure and amending bylaws to expand the definition of “Section” to include “Areas of Focused Competence” (as defined by the Royal College).

Saturday’s busy agenda began with nearly 50 Summit attendees participating in the 5K Fun Run. Other highlights from Saturday included an address from the Hon. Susan Holt, Premier of New Brunswick and stirring keynote addresses from André Picard and Dr. David Katz.

An award-winning national health columnist, Mr. Picard’s engaging presentation, “Impact of Population Health Strategies on Healthcare Systems” delved into the transformational potential of population health strategies.

Meanwhile, a renowned physician, nutritionist and writer, as well as a global authority on preventive and lifestyle medicine, Dr. Katz’s “Feet Forks and Fingers” explored practical approaches to building healthier systems and communities. Dr. Katz summed up the central theme of his talk succinctly: “Eat real food. Mostly plants. Not too much.”

The day also included a panel discussion entitled “Collaborating for a Healthier New Brunswick,” moderated by Dr. Jules Cormier and featuring Dr. Jennifer Russell, Dr. Yves Leger, Dr. Natalie Banville, Dr. Susan Brien and Hon. Claire Johnson, Minster of Education discussing collaborative efforts across sectors to promote health and prevent chronic diseases. This was followed by several research spotlights from leading experts on topics such as “Encouraging Physical Activity”, “Nutrition as Preventive Medicine”, and “Mental Health & Wellness”.

“Population health challenges us to look beyond individual symptoms and consider the broader factors – social, economic, environmental, et cetera – that influence outcomes across communities. It requires us to think big, collaborate widely, and act with purpose”, summarized NBMS President, Dr. Lise Babin. “Preventive care reminds us that many of the most pressing health issues we face, such as diabetes, heart disease, obesity, mental health challenges, can be significantly reduced with the appropriate investments, policies, and programs in place.” 

To see a photo gallery of the Health Summit, click here.

The weekend’s festivities concluded with the annual Celebration of Medicine Awards Gala, recognizing the accomplishments of 27 physicians, followed by a bravura performance from Dr. Frank Soucie’s talented and energetic band, Excel & the Spreadsheets.

The NBMS appreciates the NBCFP and all participants for their active engagement and valuable contributions throughout the Summit. The Society looks forward to finding additional opportunities to work together, to learn from one another, to challenge assumptions, and ultimately, to improve health outcomes for New Brunswickers. 

Jim Johnson, Communications Specialist

In 2019, the New Brunswick Medical Society (NBMS) established the District Community Fund (DCF) with the goal of supporting local projects, programs, and associations within each of the ten medical districts in New Brunswick. These districts include Acadie-Bathurst, Capital Region, Carleton-Victoria, King’s County, Madawaska, Miramichi & District, Moncton & District, Restigouche, Saint John, and St. Croix.

Each year, the NBMS’s Health Policy, and Promotion Committee (HPP) selects a theme that resonates with the pressing concerns in New Brunswick communities. From supporting seniors to combating food insecurity and ensuring safety, these themes mirror the diverse challenges in our province. 

In 2025, the HPP committee selected “Healthy and Active Seniors” as the theme, reflecting the critical need to support our senior population through prevention, mobility, and social inclusion. Partnering with local district medical societies, organizations dedicated to promoting seniors’ wellness, such as senior centres, physical activity programs, and housing initiatives, were identified, and each district voted for the organization most deserving of financial support. The funds were awarded to:

• Acadie-Bathurst:  Le Centre de Bénévolat de la Péninsule Acadienne Inc.
• Capital Region: Stepping Stone Senior Centre
• Carleton-Victoria: Carleton-Victoria Community Vocational Board Inc.
• King’s County: 1. Nursing Home Without Walls, Sussex 2. Sussex & Area Seniors’ Centre Inc.
• Madawaska: EXECO program, Edmundston
• Miramichi & District: Blackville Meals on Wheels
• Moncton & District: YMCA of Greater Moncton Adult Day Program
• Restigouche : L’Agence Résidentielle Restigouche Inc., Centre de Jour Pour Personnes Agées
• Saint John & District: Centenary Queen Square Adult Care Centre
• St. Croix: 1. Charlotte County Adult Learning Centre Inc.  2. Charlotte County Seniors Resource Centre

Looking ahead, the new Advocacy and Engagement Committee will choose a theme for 2026, continuing the NBMS’s commitment to advancing meaningful health initiatives across the province.

Minha Haque, Health Promotion & Advocacy Specialist

The New Brunswick Medical Society is pleased to announce the launch of NBMS MemberPerks, a new and exclusive benefits program designed to add value to your everyday life.

Powered by Venngo, NBMS MemberPerks offers access to a premium suite of discounts across ten major categories including electronics, entertainment, health and wellness, apparel, and more. Participating brands include leading national and international names such as Samsung, Lenovo, Budget Car Rentals, and Choice Hotels, among others.

Members can enjoy convenient access to the platform from any device – phone, tablet, or desktop – and unlock preferred rates and savings from both trusted local vendors and well-known global retailers.

How to Get Started:

1. Find your NBMS Member ID (Available on MyAccount)
2. Visit nbms.venngo.com
3. Create your NBMS MemberPerks account
4. Start saving on your everyday purchases

Additional Support and Resources:

• FAQ and Sign-Up Guide
• Step-by-Step Account Setup Guide

For technical support, visit helpcentre.venngo.com or email support@venngo.com.

We encourage you to explore this new offering and take full advantage of the benefits available through your NBMS membership. You can view our full suite of member programs and benefits here.

Please note: This program is currently not available to non-practising members, locums, or those enrolled under the Atlantic Registry.

Are you a physician approaching retirement and wondering what’s next? The New Brunswick Medical Society invites you to an inspiring and practical workshop designed specifically for you.

Location: Delta Beauséjour, Moncton, NB

English Workshops: Friday, October 3rd | 8:30 AM – 12:00 PM and 1:30 PM – 5:00 PM

French Workshop: Saturday, October 4th | 1:00 PM – 4:30 PM

The workshops will be led by Dr. Philippe Erhard—a retired Family and Sports Medicine Physician, and trained retirement coach.

In these engaging workshops, Dr. Erhard will guide you through:

• Uncovering the hidden challenges of retirement and how to navigate them with confidence
• Crafting a fulfilling, purpose-driven post-career life
• Building habits and routines that support ongoing mental, physical, and social well-being
• Designing your days for joy, freedom, and leisure—on your terms

Whether you’re just beginning to plan your next chapter or already counting down the days, ‘Your Life in Retirement’ will leave you feeling informed, empowered, and excited about what lies ahead.

Spaces are limited—secure your spot today and take the first step toward your best chapter yet.

Testimonials

“A day well spent – Motivating, resourceful and engaging speaker. Session was very interactive and thought provoking. It was a great opportunity to connect and share experiences and ideas with peers at somewhat similar career stages. Definitely helpful in starting for a healthy and fulfilling retirement from medical practice. Highly recommended!”

– Dr. Paula Keating

“I hope the NBMS will provide and promote this workshop annually. I learned a lot and feel it would benefit any physician on the retirement spectrum! I left feeling unsettled…tells me I need to re-examine my priorities. Great workshop!! Thank you for bringing it to us!”

– Dr. Ann Collins

“Thank-you to the NBMS for organizing the retirement sessions. Dr. Erhard did an excellent job of facilitating discussion. He presented the participants with enough information to understand life’s challenges and opportunities after retirement, and strategies to cope with life’s changes. From the introductions at the beginning of the session, I was impressed with how freely the physicians (me included) disclosed their concerns about life after retirement and continued to contribute their ideas and feelings throughout the session. Obviously, we felt we were in a safe space with this small group. I recommend this or similar sessions be repeated regularly.”

– Dr. Lynn Hansen

Registration

Registration is limited and will be on a first come, first serve basis.

To register, please complete this form:

Jennifer Scott Harris, Member Engagement Specialist

Members of the NBMS team attended the graduation ceremony at the Dr. Georges-L.-Dumont University Hospital Centre on March 12^th in Moncton for 10 physicians who completed a program called Practice Ready Assessment New Brunswick, an alternative route for internationally trained family physicians to become licensed to practise in the province.

The program was created through a collaboration between the Department of Health and the College of Physicians and Surgeons of New Brunswick. Candidates underwent an orientation program to support their integration into New Brunswick’s medical system, followed by participation in a 12-week clinical field assessment. Under the supervision of licensed physicians, this assessment period was used to evaluate their readiness, skills and suitability to provide safe patient care. It is the only bilingual program of its kind in Canada, allowing candidates to be assessed in either official language.

The energy in the room was palpable as this first cohort of program graduates was introduced to the audience of government officials, representatives of each of the Regional Health Authorities, and media. Several graduates spoke during the ceremony, sharing stories of their experience and expressing gratitude to the program and their assessors, as they look forward to practising here and caring for New Brunswickers.

The NBMS granted the candidates a special membership for the duration of the program and introduced them to the society’s benefits and initiatives during their orientation. As these physicians begin practising in Moncton, Campbellton, Bathurst, Miramichi and Woodstock, as part of family physician teams, the NBMS is collaborating with regional health authorities, regional service commissions and key stakeholders to ensure they feel supported and welcomed in their new communities.

If you are interested in learning more about this program or would like to get involved as an assessor for the next cohort of candidates who are scheduled to begin in the Fall, please contact Jennifer Scott Harris at jscottharris@nbms.nb.ca

Jennifer Scott Harris, Member Engagement Specialist

The New Brunswick Medical Society’s (NBMS) Practice Support Program was established to support New Brunswick physicians and their teams in making changes to optimize their current processes and create more effective, healthier practices. This includes tailored support and programming to help physicians enhance processes within their clinics, create a better provider and patient experience, and ultimately improve the quality of patient care.

In recent months, the Practice Support team was able to introduce several new program initiatives and enhancements. This includes conducting the first Patient’s Medical Home Expedition series, a collaborative learning program designed to guide and support primary care teams in implementing high-impact changes to facilitate the transition of their practice toward the Patient Medical Home (PMH) model. Fifty-four participants are currently taking part in the Expedition, and the program has been very well received by all those involved.

Recognizing the potential to reduce administrative workload, enhance the accuracy of patient records and elevate the quality of physician-patient interactions, an AI Scribe Pilot Project was launched. The second wave of the pilot will be completed at the end of April, with a total of 200 participants evaluating four different AI Scribe products. Feedback from participating physicians has been overwhelmingly positive, with many coming away impressed with the amount of time saved using these tools.  

Another key accomplishment has been establishing a Peer-to-Peer Network – a virtual network of New Brunswick Family Physicians that allows members to connect with fellow physicians, share and exchange valuable insights on improving their practice, receive expert advice, and discuss anything else of importance. The networks are managed by NBMS Practice Facilitators, who support the network and its participants. Dr. Darren Martin, one of the physician champions for the Peer-to-Peer Network, speaks of the potential he sees in the program. “This initiative will really help facilitate collaboration and information sharing among physicians. The opportunity for newer physicians to benefit from the experience of their peers and longer-serving practitioners should prove especially valuable as they look to establish and optimize their clinics.”

Earlier this year,  the new Practice Support webpage was launched to assist New Brunswick physicians and their teams in making changes to optimize their current processes and create more effective, healthier practices. Physicians can visit the site here to take advantage of various tools and information related to business planning, human resources, information technologies, and improving clinic efficiency. We are continuing to develop the site, and it will be updated regularly with additional resources and information moving forward.

The Practice Support Group is currently tracking 401 individual cases related to a wide range of issues such as Human Resources, IT, process improvement, business support and training events. The team looks forward to continuing to support and collaborate with physicians and clinic staff to enhance organizational effectiveness, organizational change, and operational efficiency. For more information about Practice Support services provided by the NBMS, please reach out to practicesupport@nbms.nb.ca.

Jim Johnson, Communications Specialist

To kick off the new year, the New Brunswick Medical Society (NBMS) re-launched the My Winter Wellness NB campaign. First launched in 2020, the campaign aims to promote all dimensions of wellness during the colder months, reminding us that winter is not just about braving the cold—it’s also about embracing the season in ways that promote physical, mental, and emotional well-being.

This year, we invited New Brunswickers to share their favourite winter activities via a Kudoboard, highlighting the unique opportunities and stunning natural beauty that our province offers.

To provide some inspiration to participants, the NBMS shared testimonials and photos from physicians in all 10 medical districts, offering a glimpse into their personal winter experiences. These stories also provided a special opportunity to highlight the “human” side of medicine—showing the public what our dedicated health-care professionals do beyond caring for patients. The various testimonials can be viewed on our Facebook account, where they garnered over 290,000 views and reached nearly 62,000 individuals.

Whether  cozied up indoors or braving the east-coast winter weather, over 250 New Brunswickers entered submissions  on the Kudoboard platform throughout the six-week span of the campaign. Each week, a winner was randomly selected to win a curated gift box from The Maritime Box, containing locally sourced items.

Congratulations to the following winners of this year’s campaign:

• Adriana Amelia Spragg from Fredericton
• Rachelle Landry from Dieppe
• Megan Doyle from Fredericton
• Jacki Currie-Sullivan from Fredericton
• Charlene LaCelle from Richibucto
• Mike LeBlanc from Shediac

A huge thank you goes out to the physicians who participated, as well as to the over 250 individuals who contributed their winter moments to the Kudoboard. Your engagement has made this campaign a success.

Sarah Albert, Marketing Specialist

The Health Policy and Promotion Committee (HPP) has been hard at work this year to enhance the well-being of New Brunswickers. Through various efforts, the committee has made significant strides in several areas, including environmental advocacy and sustainability, health advocacy and policy development, and community support.

Environmental Advocacy and Sustainability

This year, the HPP Committee took steps to promote environmental sustainability in healthcare and for all New Brunswickers. They began by supporting the goals of an Environmental Bill of Rights, which aims to protect both New Brunswickers and the natural environment.

In addition, the committee recommended that the NBMS actively research ways to make physician offices “greener” and is currently developing a guide with strategies for colleagues and clinic managers to encourage the adoption of sustainable practices within their health-care settings.

At the system level, the HPP Committee advocated to Horizon and Vitalité for the implementation of sustainable practices across hospitals in New Brunswick. These efforts collectively underscore the committee’s dedication to fostering a health system that prioritizes environmental responsibility and sustainability.

Health Advocacy

The HPP Committee also focused on several health advocacy files in the year. The committee asked NBMS staff to conduct a jurisdictional scan on Post-COVID Condition (PCC).  Following that review, the committee wrote to the Minister of Health recommending resources be provided to help New Brunswick effectively treat patients suffering from PCC.

NBMS staff collaborated closely with the New Brunswick Coalition of Persons with Disabilities to support initiatives advocating for increased sensitivity training for medical staff and enhancing the availability of trained pain and disability specialists across both Regional Health Authorities.

In a joint effort with NB Lung, the committee sent a letter to the Minister of Education and Early Childhood Development, emphasizing the importance of clean air in educational environments and seeking clarity on the timelines for the full deployment of mechanical ventilation systems in schools across New Brunswick.

Community Support

Addressing pressing community concerns, HPP selected “Safe Housing” as its annual theme for the 2024 District Community Fund (DCF), reflecting the urgent need to combat housing insecurity in New Brunswick. Partnering with local district medical societies, organizations dedicated to providing emergency shelters and transitional housing were identified and each district voted for the organization most deserving of financial support. The funds were awarded to:

• Acadie-Bathurst: 1. L’Accueil Sainte-Famille, Tracadie  2. Bathurst Emergency Shelter, Bathurst
• Capital Region: Women in Transition House, Fredericton
• Carleton-Victoria: Sanctuary House, Woodstock
• King’s County: Sussex Vale Transition House, Sussex
• Madawaska: Escale MadaVic, Edmundston
• Miramichi & District: Miramachi Emergency Centre for Women Inc, Miramichi
• Moncton & District: Beausejour Family Crisis Resource Centre (The Courage Centre), Shediac
• Restigouche : Maison Notre-Dame House Inc, Campbellton
• Saint John & District: Outflow Men’s Shelter, Saint John
• St. Croix: Fundy Region Transition House, St Stephen

Looking ahead, the committee has chosen “Healthy and Active Seniors” as the theme for the 2025 DCF, reinforcing its commitment to the health and well-being of older adults.

Additionally, the HPP Committee advocated for public funding of the Respiratory Syncytial Virus (RSV) vaccine for seniors, stressing the urgent need for accessible prevention as RSV cases rise, particularly during cold and flu season. At a cost of approximately $270, the vaccine remains out of reach for many seniors, creating a financial barrier that has left some unable to receive this important protection. Many seniors have expressed interest in the vaccine but face limitations due to its high cost, leading to preventable hospitalizations and, in severe cases, even death. Ensuring that the vaccine is accessible to all seniors, regardless of their financial situation, is essential to safeguarding communities across New Brunswick.

Recognizing the importance of supporting women’s health, staff researched resources to educate the public and provide guidance for family physicians on menopause care. Outreach has been made with the Society of Obstetrics and Gynecology as we look to provide up to date guidelines and tools for family physicians to assist patients with this important aspect of their health journey.

As the year concludes, the HPP Committee remains dedicated to improving the health landscape in New Brunswick. With an eye toward 2025, the committee is eager to continue its work and further enhance the health and well-being of all New Brunswickers.

Minha Haque, Health Promotion and Advocacy Specialist

Featured image from a group activity hosted by one of the DCF recipient, Escale MadaVic.

On October 18th, NBMS President Dr. Lise Babin met with District and Medical Staff Office (MSO) Presidents, representing a broad spectrum of New Brunswick’s health-care leadership, to address pressing topics, exchange insights, and share experiences aimed at strengthening healthcare across the province. The gathering, which brought together a diverse group of district leaders, provided a platform for in-depth discussions on best practices, addressing challenges, and building a collaborative vision for the future of healthcare in New Brunswick.

In attendance were district leaders Dr. Nicolas Ault (Acadie-Bathurst), Dr. Hristo Laevski (Restigouche), Dr. Julie Castonguay (Madawaska), Dr. Brandon Kelly (Carleton-Victoria), Dr. Liam Hickey (Capital District), Dr. Erin Demmings (Saint John), Dr. Kendra Gilmore (Kings County), Dr. Julie Levesque-Taylor (St. Croix), Dr. Warren Lyew (Saint John MSO), and Dr. Jill Goodyear (Capital District MSO). This group shared unique perspectives from their regions, offering insights into the specific health-care needs and challenges faced by their respective communities.

Supporting the discussion, the NBMS executive leadership team—CEO René Boudreau, John Maher, Chief of Negotiations and Physician Compensation, Nora Lacey, Chief of Physician and Patient Engagement, and Tim Ross, General Counsel—presented crucial updates. Topics covered included the status of Master Services Agreement negotiations, NBMS’s strategy for the Provincial Election, developments in the 2025 District Community Fund, the nomination process for the 2025 Celebration of Medicine, a comprehensive NBMS Governance Review, progress in the MD4MD (Medical Doctors for Medical Doctors) program, and a preview of the 2025 NBMS Events Schedule.

These presentations fueled dynamic discussions around the NBMS Practice Support program and explored the objectives and theme for the 2025 District Community Fund. A particular emphasis was placed on the importance of supporting Medical Societies across the province, as leaders exchanged strategies to meet critical needs within the medical community. Key priorities included enhancing support structures, providing additional resources, and fostering improved communication across the organization, all of which are seen as vital to delivering quality healthcare and supporting the well-being of both physicians and patients.

This meeting underscored the NBMS’s commitment to collaboration and proactive leadership, aiming to establish a solid foundation for positive change and advancement in healthcare across New Brunswick.

Nora Lacey, Chief of Physician and Patient Engagement

It is no secret that Canadian physicians are struggling with the heavy burden of patient-related paperwork in their practices. With physician burnout reaching all-time highs, and with some physicians even making the difficult decision to close their practice doors for good, many are actively seeking solutions. One increasingly popular solution among Canadian physicians is the adoption of artificial intelligence tools, known as AI Scribes.

What Are AI Scribes and How Do They Work?

AI Scribes are artificial intelligence tools designed to capture spoken conversations and transform them into concise, readable notes. AI Scribe tools vary in how they operate; however, their functionality typically follows a similar pattern. Generally, a physician starts by recording the conversation with the patient using the AI tool. Once the appointment concludes, the physician stops the recording, and the AI tool, or the tool’s service provider, will instantly generate a Subjective, Objective Assessment and Plan (“SOAP”) note for the physician that can be directly copied into the patient’s medical record. In most cases, the recording itself is destroyed upon transmission and personal health information within the note is de-identified by the tool.

What are Professional Regulatory Bodies Recommending in New Brunswick when Using AI Scribes?

The Province and the College of Physicians and Surgeons of New Brunswick have yet to release any guidelines specifically relating to the use of AI Scribes. However, we are starting to see other jurisdictions weigh in on the professional and medico-legal implications of this technology.

What Are Other Professional Regulatory Bodies Recommending?

Provinces and Colleges with guidelines for using AI Scribes in the practice setting emphasize the need for informed consent from patients prior to the use of an AI Scribe tool, or alternatively, a separate consent form should be used. Doctors Manitoba further emphasizes the importance of consent, especially if the AI Scribe tool records or transcribes entire conversations between the physician and patient prior to generating a SOAP note.

Regarding patient confidentiality, the College of Physicians and Surgeons of British Columbia advises informing patients about the AI Scribe tool’s nature, associated risks, and potential benefits. Similarly, the College of Physicians and Surgeons of Ontario reminds physicians to uphold their legal and professional obligations, including responsibilities as custodians of personal health information when using AI Scribes in their practice. Both the College of Physicians and Surgeons of Ontario and Alberta highlight the necessity for accuracy with respect to AI generated SOAP notes and emphasize that physicians remain accountable for the information entered into a patient’s medical record.

Moving Forward

AI Scribes are relatively new, yet they may become helpful tools in reducing burnout and the amount of administrative work. Physicians considering the implementation of an AI Scribe in their clinical practice should monitor policies and guidelines at the provincial and federal levels, as well as those released by their jurisdictional College and the Canadian Medical Society.

Lauren Lipsett, Legal Department

The Algonquin Resort in St. Andrews, NB to host NBMS Connect

The New Brunswick Medical Society (NBMS) has announced an exciting update for its 2025 Physician Summit, Annual General Meeting (AGM), and Celebration of Medicine. Next year, the event will shift to May, and rebrand as NBMS Connect, bringing fresh energy as it coincides with the vibrant season of spring. Attendees can look forward to enjoying the stunning backdrop of The Algonquin Resort in St. Andrews, a choice that promises to make next year’s gathering especially memorable.

“This change brings a fresh perspective to our tradition,” says Dr. Lise Babin, President of the New Brunswick Medical Society. “Not only will we be meeting in the beautiful Algonquin Resort, but by hosting it in May, we’ll have a new season to inspire us as we focus on the future of healthcare and our profession in New Brunswick. St. Andrews by-the-Sea, known for its picturesque seaside views and historic architecture, will undoubtedly charm attendees, many of whom have welcomed the venue’s relaxed atmosphere. The Algonquin is a great location for deep discussions and networking.”

In addition to the professional development and networking opportunities, the Summit promises to be a family-friendly event. With a range of activities planned for partners and children, the NBMS has designed the gathering to accommodate attendees bringing loved ones along. The Algonquin’s family-oriented amenities provide the perfect setting for relaxation and fun, allowing physicians to enjoy quality time with their families while engaging in important discussions about the future of medicine in New Brunswick.

With more spaces for casual interactions, NBMS hopes the setting will foster even richer conversations around key issues facing New Brunswick’s health-care sector.

The Celebration of Medicine component promises to be a highlight, as always, with plenty of opportunities to recognize and honour our colleagues who have made a lasting impact on healthcare in New Brunswick.

“As we shift to a spring celebration, NBMS Connect feels like a new beginning,” said René Boudreau, CEO. “The energy that comes with the season, the venue, and the people we’re gathering with, will make it a special occasion to engage and learn about medicine and healthcare.”

The NBMS has secured the Algonquin for a three-year term, with dates set for May 29-30, 2026, and May 28-29, 2027.

Details and registration to open in early 2025.

Nora Lacey, Chief of Physician and Patient Engagement

SAVE THE DATE

When?

May 30-31, 2025

Where?

Algonquin Resort, St. Andrews By-The-Sea

184 Adolphus St, St. Andrews, NB E5B 1T7

More details to come.

The New Brunswick Medical Society (NBMS) recently hosted a series of community forums aimed at addressing the state of primary care in the province. These forums brought together residents, local leaders, and healthcare providers to discuss the opportunities and challenges facing primary care in New Brunswick.

The forums stemmed from an analysis of primary care access across the province. The NBMS identified areas of the province where at least 50 percent of family physicians are over the age of 50. The potential retirement of these physicians in the next three to five years poses an ‘at risk’ threat to the stability of primary care in those areas. Recognizing this, the NBMS embarked on a provincial tour to engage these communities, share crucial data, and equip communities with the tools needed to advocate for stronger health-care solutions during the provincial election period.

The forums were held in five communities: Sussex on September 11, 2024, which drew approximately 150 participants; Centreville on September 17, 2024, with an attendance of close to 150 people; Edmundston on September 25, 2024, with around 25 attendees; Grand Falls on September 26, 2024, also with 25 participants; and Miramichi on October 3, 2024, where about 75 people attended. In each community, NBMS shared data on the state of human resources, patient access challenges, and funding levels for primary care. Information on future health-care delivery models, such as the Patient Medical Home, which emphasizes team-based care to meet patients’ needs, was also discussed, providing attendees with tools to advocate for stronger support and improved healthcare in their communities.

Community attendees expressed concerns about recruitment and retention of health-care providers, securing adequate funding, and addressing barriers to implementing team-based care models. The forums also explored ways to leverage local organizations to support primary care initiatives and examined how attendees could directly contribute to improving healthcare in their communities.

The response to these forums was very positive. Community leaders expressed appreciation for the opportunity to voice their concerns, share their perspectives, and collaborate on solutions. The discussions reinforced the urgent need for renewed focus on primary care in New Brunswick, particularly in “at-risk” areas, and highlighted the power of local advocacy in driving change.

As the NBMS continues its work, the message from these forums is clear: sustainable solutions require collaboration between health-care professionals, government leaders, and the public. By fostering these partnerships and prioritizing team-based care, New Brunswick can build a stronger, more resilient health-care system that ensures access for all. These forums were an important step forward in that journey, showing just how powerful community involvement can be in shaping the future of primary care.

Minha Haque, Health Promotion and Advocacy Specialist

On September 20, a provincial election was officially called in New Brunswick. With healthcare being at the forefront of public concern, it was essential that physicians make their voices heard to ensure the next government prioritizes our health-care system’s urgent needs.

To help facilitate this, the New Brunswick Medical Society (NBMS) launched the “New Brunswick’s Health-care Crisis Can’t Wait Any Longer.” campaign to underscore the urgent need for health system reform. The campaign focused on three pillars: Better Primary Care Access, Better Preventative Health, and Better Health System Support.

The campaign was two pronged, aiming to showcase both the patient and physician experiences within the system. Direct quotes from New Brunswickers were shared in a graphic format, and video testimonials of physicians from across the province sharing their stories were shared. The campaign, promoted through YouTube, Facebook, X, and LinkedIn, received over 1.5 million views across platforms, and the web page outlining the NBMS’ advocacy priorities was visited over 1,500 times. 

To assist physicians in their interactions with local candidates, the NBMS developed a comprehensive Election Toolkit. This resource included key messages, statistics, and talking points that highlighted the most critical health-care issues facing New Brunswick. Physicians also received a comprehensive list of all candidates and their contact information, to create an easier line of communication.

The goal of the NBMS was to make healthcare the number one priority of all parties, and it certainly dominated the conversation. We would like to thank all physicians who collaborated with us during this campaign, through sharing their stories or engaging in conversation with candidates or the media.

Finally, the NBMS congratulates all political candidates for putting their names forward during the recent election. It takes incredible dedication to your community and a lot of courage to participate in democracy in this way. We were pleased to see most parties make healthcare the cornerstone of their respective campaigns. It is also encouraging to see that Premier Holt and her team are already showing a genuine interest in collaborating with the NBMS and other health stakeholders to implement their campaign commitments. We look forward to working with them during their term in office.

Sarah Albert, Marketing Specialist

Dr. Sean Dolan, Dr. Paul Atkinson and Dr. Robert Boulay among those honoured at 2024 Celebration of Medicine

The NBMS recognized 30 New Brunswick physician leaders at the 2024 Celebration of Medicine Awards held in Miramichi on October 5^th. A video recording of this festive occasion is available here.

“It is an honour for the NBMS to celebrate the recipients of our 2024 Celebration of Medicine awards. These physicians, resident physicians and students have made outstanding contributions to the field of medicine and the health of New Brunswickers”, said Dr. Paula Keating, 2023-24 President of the NBMS. “On behalf of the NBMS, I want to thank each recipient for all they do for their patients and their communities, and for elevating the practice of medicine in our province.”

The following is the complete list of award recipients from the 2024 Celebration of Medicine:

NBMS Order of Merit

For outstanding commitment and contribution to the profession:

Dr. Sean Dolan, Saint John

Dr. Edouard Hendriks Rural Community Physician Award

In recognition of a rural practicing physician who has made an outstanding contribution to the health of individuals, to various community groups, and/or to non-profit organizations in rural communities:

Dr. Carole Clavette, St-Jacques

Humanitarian Award

In recognition of a humanitarian spirit through volunteer work, advocacy, leadership and/or philanthropy in their community or around the world:

Dr. Patrick Marcotte, Moncton

Wellness Award

In recognition of exemplary leadership, commitment, and dedication in promoting physician wellness within the medical community:

Dr. Helena Hauman, Fredericton

Dr. Erin Tingley, Fredericton

Dr. Donald Morgan Service Award

For outstanding contribution in areas such as community education & wellness, research in health promotion, or community humanitarian service:

Dr. Paul Atkinson, Rothesay

Dr. Garfield Moffat Teaching Award

For commitment to excellence in patient care, medical education, community leadership, and quality of life:

Dr. Robert Boulay, South Nelson

Iype/Wilfred Resident Award

In recognition of outstanding achievement during residency training in New Brunswick:

Dr. Kayla Chubbs, Rothesay

Dr. Jocelyne Martin, Moncton

Student Leadership Award

In recognition of students who have demonstrated exemplary leadership, commitment and dedication within and/or outside the medical community:

Dr. Daniel Hanscom, Fredericton

Lina Al Qadi, Moncton

CMA Honorary Membership

The following physicians were granted CMA Honorary Membership for distinction in medicine, science, the humanities, or in service to their professional association:

Dr. Paul Cloutier, Edmundston

Dr. John Dornan, Saint John

Dr. Paul Sohi, Saint John

NBMS Life Membership

The following physicians were granted Life Membership to the NBMS for long-time service to their communities:

Dr. Basil Blanchard, Sussex Corner

Dr. Marc Bourcier, Moncton

Dr. Nataraj Chettiar, Bathurst

Dr. Louis-Albert Ducharme, Bathurst

Dr. Ronald Fontaine, Bouctouche

Dr. Thomas Goulding, St. Stephen

Dr. Mark Foster, Rothesay

Dr. Almas Husain, Moncton

Dr. Bertrand Laporte, Campbellton

Dr. Peter O’Hanley, Moncton

Dr. James O’Brien, Bathurst

Dr. John Park, Moncton

Dr. Edward Reardon, Saint John

Dr. Franzjosef Schweiger, Kingston

Dr. Rejean Savoie, Moncton

Dr. Sue Tatemichi, Fredericton

The New Brunswick Medical Society (NBMS) welcomed 160 physicians—both in-person and virtually—to Miramichi on October 4-5 for its 2024 Physician Summit and 157th Annual General Meeting (AGM).

A Collaborative Start

The event kicked off on Friday with a series of meetings for the Family Medicine Specialty Council, the Specialty Council, the Salaried Physicians group, and the Ambassador Program. Later that evening, attendees gathered for a Maritime Kitchen Party, a lively social event hosted by the Miramichi District Medical Society.

Governance and Leadership Updates

Saturday began with Tim Ross, NBMS General Counsel, delivering a comprehensive review of a proposed Governance Model, setting the stage for a significant vote later in the day.

During the AGM, the Nominations and Appointments Committee confirmed the NBMS Board of Governors for 2024-2025:

President: Dr. Lise Babin (Dieppe)

President-Elect: Dr. Carl Boucher (Caraquet)

Past-President: Dr. Paula Keating (Miramichi)

Treasurer: Dr. Mark MacMillan (Fredericton)

Board Chair: Dr. Chris Goodyear (Fredericton)

Motions and Milestones

Attendees reviewed the 2023 Disposition of Resolutions, noting that 13 motions were addressed, with nine requiring ongoing work.

Nine advance motions were passed during the 2024 AGM, focusing on updates to membership fee structures, governance reforms, and committee frameworks. Highlights included:

• Revising NBMS bylaws to simplify governance.

• Discontinuing Board observer and proxy appointments.

• Restructuring the NBMS Board to align with the eight zones of the New Brunswick Health Council.

• Four member-driven motions were also approved, addressing topics such as:

• Increasing billing units for family medicine consultations and allergy testing.

• Expanding EMR reimbursement options under the Physician Services Master Agreement.

• Advocating for payment to physicians treating patients without New Brunswick health insurance.

Looking Back and Ahead

NBMS President Dr. Paula Keating and CEO René Boudreau reflected on achievements from 2023-2024, highlighting progress in advocacy and member engagement.

Keynote with Visionary Leadership

The Summit’s keynote address, Constructing the Future of Health Care, was delivered by the Honourable Dr. Jane Philpott, a trailblazer in health-care policy and leadership. Drawing on her experiences as a family doctor, Cabinet Minister, and academic, Dr. Philpott inspired attendees to embrace innovation in health-care delivery.

The 2024 NBMS Physician Summit underscored the strength of collaboration within New Brunswick’s medical community, paving the way for a future-focused approach to healthcare in the province.

The recording of the Summit and AGM can be viewed here.

Exciting Changes for 2025

NBMS announced that next year’s event will be rebranded as NBMS Connect and held in May at The Algonquin Resort in St. Andrews. The timing and location promise to bring a fresh energy to the annual gathering, set against the scenic backdrop of spring in New Brunswick. Click here to learn more.

Nora Lacey, Chief of Physician and Patient Engagement

Host Cities to Include Fredericton, Bathurst, Edmundston, Saint John and Moncton

In consultation with district presidents, the NBMS decided to reimagine the former President’s Tours in 2024, replacing them with a series of five Regional Forums that focused on engagement, learning and the identification of regional and subregional issues.

Over 300 physicians participated in the Regional Forums, with many family members also joining for meals and social activities during each of the weekends. Feedback from the events was overwhelmingly positive, and the level of engagement from members made the forums one of the highlights of the year.

Following the success of this new format, we are excited to announce that the Regional Forums will be returning in 2025. The forums will be held in person over two days, with dates spread throughout the year and in locations across the province, providing a convenient opportunity for all members to participate.

The full schedule is below:

• Delta Hotels Fredericton
  • Fredericton, March 21-22
• Danny’s Hotel & Suites
  • Bathurst, April 11-12
• Four Points by Sheraton Edmundston Hotel & Conference Center
  • Edmundston, September 5-6
• Delta Hotels Saint John
  • Saint John, October 3-4
• Delta Hotels Beausejour
  • Moncton, November 21-22

While the agendas are still being developed, given that the current Physician Services Master Agreement expires in 2025, we can expect economics to be a primary topic. We will also provide updates on the work of the NBMS, and there will of course be plenty of opportunity for member questions and discussion, and time to socialize with colleagues.

Registration will open in early 2025. We encourage all members to plan to attend one or more of these events and take advantage of the opportunity to connect with colleagues and provide important insight on health system issues.

Jim Johnson, Communications Specialist

The provincial government recently announced several changes to form requirements for patients who receive benefits from the Department of Social Development. After extensive work by the paperwork task force, which resulted in numerous recommendations, it is encouraging to see government taking steps to reduce unnecessary administrative burden on physicians.

Following collaboration between the NBMS and the departments of Social Development and Health, changes have been made to several forms which previously required physician signatures or input.

The changes include:

• Removing physician involvement in three instances.
• Expanding authorization to medical professionals other than a physician in nine instances.
• Streamlining forms and processes in 15 instances.
• Reducing or removing renewal requirements in 13 instances.

While certain of these changes may appear minor, the reality is that every unnecessary government form or sick note is essentially one less visit for patients waiting to be seen. We are hopeful that the cumulative effect of these changes results in physicians having more time to dedicate to clinical activities, and less of their off-hours being encroached upon by time-consuming paperwork.

There are important enhancements related to administrative burden that the NBMS would still like to see in order to bring us in line with neighbouring provinces like Nova Scotia, including the removal of physician signature requirements on employee sick notes. However, these changes are a welcome step in the right direction. The NBMS will continue to work with provincial departments to update additional forms in the coming year.

Jim Johnson, Communications Specialist

In an effort to assist physicians in providing New Brunswickers with the highest standard of health-care services while achieving maximum professional satisfaction and economic reward, regardless of area of specialty, practice style or renumeration model, the New Brunswick Medical Society (NBMS) has established the Practice Support Group.

The practice support program will focus on developing and supporting collaborative, team-based care, where teams work together to provide patient centered care. Envisioned as a one-stop shop for physicians and their clinics, the practice support program uses a coordinated approach to generate and provide up-to-date resources for New Brunswick physicians.

Reporting to NBMS Chief Operating Officer, Lisa LePage, the practice support team currently consists of seven uniquely talented and experienced members committed to interfacing effectively with professionals at all levels and collaborating with physicians and clinic staff to enhance organizational effectiveness, organizational change, and operational efficiency. 

• Bruno de Passillé, Director
• Angela Tauvette, Practice Improvement Specialist
• David Ross, Implementation & Business Improvement Specialist
• Jarred Lawson, EMR & Technical Support Coordinator
• Roxana Cardenas, Practice Support Coordinator
• Luc Blaquière, Practice Facilitator
• Jenica Cormier, Practice Facilitator

This new team is leading the development, implementation, and ongoing delivery of a series of programs and initiatives designed to optimize the way in which physicians practice. They are able to support physicians and their clinical teams in becoming more efficient, creating more time for proactive patient care and chronic disease management, and adopting the principles of the patient medical home. 

This will be done by enhancing the use of health technologies, effectively managing patient panels, eliminating time-wasting tasks and providing general business support for all types of practices and at all stages of the physician’s career.

One of the first pieces of programming being offered by Practice Support is the Patient’s Health/Medical Home Expedition for Primary Health-care Teams, a nationally certified practice improvement program offered by the Health Innovation Group. This six-part Learning Series guides teams through high impact changes and provides them with tools, concrete actions, and support to make sustainable changes in their practice. 

The first NBMS Expedition program, led by the Health Innovation Group, begins in October 2024 and will provide physicians and health-care teams with a practical approach to implementing nine key elements of the Patient’s Medical Home (PMH).

The NBMS will be hosting the second of two informational webinarsin the fall of 2024 to provide interested physicians with an opportunity to learn more about the program. The NBMS Practice Support team and the Health Innovation Group will be available to connect with prospective participants and answer your questions. In the meantime, if you would like more information, please do not hesitate to contact atauvette@nbms.nb.ca.

The NBMS is also in the process of establishing the new Practice Support Advisory Working Group, which will help provide guidance on the start-up phase of the NBMS Practice Support Program for New Brunswick physicians. More information is available here or by contacting Emily Gaunce, Legal Counsel, at egaunce@nbms.nb.ca.

The NBMS is excited to be offering this new service to members, and the Practice Support Group looks forward to working with physicians to facilitate their transition to collaborative, team-based care and improve timely access for New Brunswick patients. If you would like to learn more about the program, please contact Practice Support at practicesupport@nbms.nb.ca. 

Jim Johnson, Communications Specialist

Following a recommendation from district presidents, the NBMS made the decision to transition away from the annual President’s Tours in 2024. In their place, a series of five Regional Forums focused on engagement, learning and the identification of regional and subregional issues were introduced in the first half of this year.

The forums were held in person over two days in Saint Andrews, Bathurst, Saint John, Florenceville, and Moncton, and featured discussions of an economic nature, focusing on the transformation of primary care and the health and well-being of members, as well as updates on the ongoing NBMS governance review. There were presentations from NBMS leadership, opportunities for member questions and discussion, and chances to socialize with colleagues. Three accredited sessions were offered over the two days:

Economics and Negotiations Consultation Session

John Maher, Chief of Negotiations and Physician Compensation and René Boudreau, Chief Executive Officer, NBMS

NBMS Governance Review and Best Practices Session

Tim Ross, NBMS General Counsel, Dr. Ann Collins, Chair, NBMS Governance Review Committee and Dr. Carl Boucher, Vice Chair, NBMS Governance Review Committee

The Future of Primary Health Care

John Maher, Chief of Negotiations and Physician Compensation and René Boudreau, Chief Executive Officer, NBMS  

Feedback from all five Regional Forums was encouragingly positive, and the level of engagement from members was heartening. As one attendee put it, “I really enjoyed the past two days, being able to speak to people at the NBMS about things that I feel are important. It feels like everyone is listening. There was a lot of constructive discussion. It looks like we are moving in the right direction.”  

In total, over 300 physicians participated in the Regional Forums, with many family members also joining for meals and social activities over each of the weekends. The NBMS is particularly appreciative of the members who took time out of their busy schedules to attend multiple forums in different locations across the province. Your level of commitment to improving the working conditions of your colleagues and the quality of care available to your patients is beyond inspiring.

Based on the success of this new format, plans are already underway to host another series of Regional Forums in 2025. More details will be communicated in the coming months. We encourage all members to plan to attend one or more of these events and take advantage of the opportunity to connect with colleagues and provide valuable perspectives on health system issues.

“The regional forum is a perfect opportunity for doctors to share their ideas. This will allow the Medical Society to prioritize the issues that are important to us in order to contribute to the improvement of the profession.”

Jim Johnson, Communications Specialist

On May 1, National Physicians’ Day, the New Brunswick Medical Society (NBMS) partnered with cities across the province to recognize the tireless work and exceptional care that physicians provide year-round.

The cities of Dieppe, Fredericton, Miramichi, Moncton, Riverview, Saint John, and the Legislative Assembly of New Brunswick raised NBMS flags to recognize the occasion. We are grateful to all the mayors, city officials, community members and physicians who attended the various ceremonies.

The NBMS would like to personally thank the following:

• In Dieppe: Yvon Lapierre, Mayor of Dieppe and Dr. Lise Babin, NBMS President-elect
• In Fredericton: Kate Rogers, Mayor of Fredericton and Dr. Andrew Baird, NBMS Board Member (Capital Region)
• In Miramichi: Adam Lordon, Mayor of Miramichi, Councillor Brian King and Dr. Paula Keating, President of the NBMS
• In Moncton: Dawn Arnold, Mayor of Moncton and Dr. Lise Babin, president-elect of the NBMS
• In Riverview: Andrew J. LeBlanc, Mayor of Riverview, Dr. Lise Babin, NBMS President-Elect, Councillor Stephen M. Gouzoules, Councillor John Coughlan, Councillor Cecile Cassista and Deputy Mayor Sarah Murphy
• In Saint John: Donna Reardon, Mayor of Saint John and Dr. Alexa Smith, physician in Saint John
• At the Legislative Assembly of New Brunswick: Dr. Kimberly Butt, NBMS Board Member (Capital Region)

New Brunswick patients have also shown their appreciation. Over the past year, nearly 1,000 patients have shared heartfelt comments recognizing the contributions and sacrifices made by physicians through the NBMS’s #KudosNBDocs campaign. The complete board of glowing testimonials can be found here. On National Physicians’ Day, the NBMS released a short video highlighting some of these testimonials and the outpouring of gratitude. The video was released on our social media channels (Facebook, X, LinkedIn, Youtube), as well as promoted through digital ads. Since its release, the piece has received over 136,000 views.

Beyond National Physician’s Day, we want to thank all New Brunswick physicians for demonstrating such dedication, compassion, and commitment to ensuring quality care to your patients. Your hard work does not go unnoticed and is truly appreciated.

Sarah Albert, Marketing Specialist

Contemplating retirement can be both intimidating and exciting. For physicians it can be hard to consider this stage. Your career – medicine – is more than a job, it is a way of life and part of your identity.  When preparing for retirement, you will want to consider what this means for both you and your practice. The NBMS recently launched a suite of tools to serve as a starting point for both.

The retirement suite includes information on the financial aspects of retirement planning, including the comprehensive Guide to Retirement Planning from our partners at MD Financial Management (MD) and Scotiabank as well as links to contact local representatives.

Planning for retirement years ahead of time gives you the best opportunity to either find someone to take over your practice or find new clinic homes for your patients. Engaging in this planning process early can help ease the anxiety about the process and enable a more seamless transition. It is typically not as easy as simply closing your doors. The retirement suite helps you explore your options, learn more about what young physicians are looking for today and understand your professional responsibilities when it comes to notifications, continuity of care and medical records.

Although financial planning and practice retirement planning are very important to a successful retirement, there is still another essential and often overlooked aspect to consider in order to maximize retirement success: how to develop a meaningful and rewarding life after medicine.  The retirement suite includes information on a workshop offered through the NBMS entitled “Your Life after Retirement” that addresses the “softer side” of retirement.

For more information or if you’re having trouble accessing the site, please contact Jennifer Scott Harris at jscottharris@nbms.nb.ca.

Jennifer Scott Harris, Member Engagement Specialist

On Saturday, June 1, 2024, the New Brunswick Medical Society (NBMS) Board of Directors received a presentation from Dr. Ann Collins, Chair of the NBMS Governance Review Committee. In accordance with the mandate given to the GRC, Dr. Collins presented the Final Report of the Committee to the Board, highlighting ten separate recommendations for governance improvement within the Board, Committees and Membership structure of the NBMS. 

The Board ultimately approved the GRC final report in its entirety and passed a further motion to submit the report and recommendations to the membership for consideration and ratification at the NBMS Annual General Meeting (AGM) in the fall of 2024. This endorsement reflects a Board commitment to ongoing organizational improvement and strategic governance that will allow physician members to effectively lead the NBMS in its advocacy for physicians and patients of the province.

These recommendations represent the culmination of more than 18 months of research, meetings and deliberations by the GRC, and outreach to our own members, other medical associations, and external governance experts. The NBMS membership will now be given the opportunity to review and consider these proposed changes, and ultimately vote on proposed bylaws that will be necessary to change the existing governance structure.

Recommendation #1: Change Annual General Meeting (AGM) Timing

Move the AGM to May/June starting in 2025

The NBMS AGM, traditionally held in September/October, will be moved to May/June to enhance compliance, transparency, and member attendance. This timing aligns better with NBMS fiscal year-end of December 31, ensuring more timely and effective reporting to members.

Recommendation #2: Simplify Membership Categories

Establish three broad membership categories

The current 15 membership categories will be consolidated into three, for governance purposes: Regular members (with voting rights), Pre/Post Career members (participation without voting), and Associates (no vote or participation in governance). This change simplifies governance and clarifies voting and participation rights.

Recommendation #3: Adopt Fiduciary Policies

Implement Code of Conduct, Conflict of Interest, and IDEA policies

Three new policies—Code of Conduct, Conflict of Interest, and Inclusion, Diversity, Equity, and Accessibility (IDEA)—will be adopted to enshrine fiduciary responsibilities and promote inclusive and ethical governance.

Recommendation #4: Discontinue Observers on the Board

Eliminate the practice of appointing observers

The practice of having non-voting observers at Board meetings will be discontinued to ensure confidentiality, responsibility, and clear roles within the Board. Alternative methods for member engagement and communication will be explored to ensure the important voices of Medical Students, Medical Residents, the CMA and NBMS Specialty Councils continue to have a direct link to the NBMS Board.

Recommendation #5: Discontinue Proxies on the Board

Eliminate the practice of appointing proxies

Board members will no longer be able to appoint proxies to vote on their behalf. Proxies are less relevant with the advent of virtual meetings, recordings, and ability to participate remotely. This change ensures that all Board members are fully engaged, responsible for their participation, and fully informed in their decision-making.

Recommendation #6: Discontinue the Executive Committee

Dissolve the Executive Committee

The Executive Committee, which could make decisions on behalf of the Board between meetings, will be discontinued. This change aims to empower all Board members equally and avoid a “board within a board” dynamic.

Recommendation #7: Restructure Board Officers

Redefine the officers to include only Chair, President, Past-President, and President-Elect

The roles of Treasurer and Member-at-Large will be retired. The future Chair of the Finance, Audit, and Risk Management Committee will assume the Treasurer’s responsibilities. This streamlining reduces redundancy and clarifies roles.

Recommendation #8: Adjust Board Composition

Compose the Board of Directors from eight NB Health Council zones

The Board will consist of one member from each of the eight zoned boundaries of the New Brunswick Health Council, plus four officers. This ensures balanced regional representation and reflects the diversity of the membership. District Medical Societies may continue to function as they always have but would no longer provide the geographic basis for populating the Board.

Recommendation #9: Adopt a New Committee Framework

Implement a new committee structure

The NBMS will restructure its committees to reduce redundancy and improve clarity. Six standing committees will be established: Governance, Finance Audit and Risk Management, Member Services, Economics, Negotiations, and Advocacy and Engagement. Additional subcommittees and working groups will also report through these standing committees or the CEO to ensure member voices continue to inform all the work the NBMS engages in. This framework offers 18 meaningful committee engagement opportunities for members to participate in NBMS decision making.

Recommendation #10: Define Terms of Reference for Committees

Establish clear terms of reference for standing committees

Detailed terms of reference (TORs) will guide the implementation of the six proposed standing committees. These documents are intended to provide members with information on the purpose and intent of each of the standing committees. Subject to future Board approval, the TORs will ensure clarity in scope, mandate, composition, responsibilities, and authority, aligning with contemporary governance practices.

Rationale and Benefits of Recommendations

The GRC recommendations aim to modernize and streamline NBMS governance, addressing areas for potential improvement and enhancing the organization’s ability to fulfill its strategic goals. These changes, while presenting some challenges, are necessary for several reasons:

1. Improved Decision-Making: Smaller, more efficient boards and committees facilitate better engagement, clearer communication, and more timely decisions.
2. Enhanced Accountability and Transparency: Aligning AGMs with the fiscal year and simplifying membership categories enhance reporting clarity and governance transparency.
3. Increased Member Engagement: By restructuring the Board and Committees, the NBMS ensures all Board and Committee members are fully engaged in meaningful work, and responsible for their decisions, promoting active participation.
4. Inclusivity and Ethical Standards: Adopting the IDEA policy and other fiduciary policies embeds diversity, equity, and ethical standards into the organization’s core governance practices.
5. Balanced Representation: Redefining Board composition in context of clear Nominations and Appointments criteria ensures the organization remains committed to reflect the diversity of our membership and ensures all voices are heard and considered in decision-making.

Communication and Consultation with Membership

Recognizing the importance of communication and consultation, the GRC ensured ongoing communication with NBMS membership and the Board throughout the effort. This included open call for nominations to the GRC from the membership at large, updates and presentations to the Board throughout 2023-24, direct communication to members via President’s Letters and presentations to more than 270 members at five Regional Forums.

A Governance Review presentation will be held during the Physician Summit at 9:15 – 10:45 a.m. on October 5, at the Miramichi Rodd River hotel in Miramichi.

Governance Change Management

While the proposed changes may present the organization with a change in how the NBMS carries out its business, the GRC and the NBMS Board believe the long-term benefits outweigh these challenges. The NBMS has taken a thoughtful, consultative approach, engaging members through forums and incorporating feedback into their recommendations. This inclusive process helps mitigate potential drawbacks and ensures that the changes are well-founded and broadly supported.

Conclusion

The NBMS Board of Directors’ endorsement of the GRC report represents a commitment to governance excellence. The work of the Committee was approached with strategic intent, guided by principles, and strengthened through multiple touch points with the NBMS Board of Directors and membership. 

In the words of the Chair of the GRC, Dr. Collins, “this represents progress…not perfection.”

In time there will be need for ongoing modifications and improvements under the guidance of a newly established Governance Committee. The ultimate test will be a well-governed NBMS in which members set direction and make meaningful contributions and staff are able to bring their full focus, talents, and commitment. These proposed changes intend to position the NBMS for greater success, fostering an environment of innovation, accountability, and inclusivity.

If members have comments or questions on any of the above-noted recommendations, please contact Tim Ross, General Counsel at the NBMS at tross@nbms.nb.ca.

Tim Ross, General Counsel

Keynote Speaker Spotlight

The Hon. Jane Philpott

Former Minister of Health | Dean of the Faculty of Health Sciences, Queen’s University

Known as a changemaker with impeccable integrity, the Honourable Jane Philpott lives to serve the greater public good. Her desire to create a healthier, more just world has been the driving force throughout her career which has seen her work as a family doctor in West Africa and Ontario, as a Member of Parliament and Cabinet Minister, a health sciences academic, and a daring leader. As a driving force behind the national conversation on improving access to primary health care, she delivers compelling talks on building a healthier future for Canada.

From 2015-2019, Philpott served as Canada’s Minister of Health, Minister of Indigenous Services, President of the Treasury Board, and Minister of Digital Government. During this time, she played a lead role in policies that shaped Canada on a national level, including bringing Syrian refugees to Canada, legislating Medical Assistance in Dying, negotiating a health accord with resources for mental health and home care, improving infrastructure for First Nations to provide clean water on reserves, and reforming child welfare to reduce the over-apprehension of Indigenous children.

Today, Philpott is the Dean of the Faculty of Health Sciences and Director of the School of Medicine at Queen’s University. She is also the CEO of the Southeastern Ontario Academic Medical Organization. Prior to politics, Philpott spent the first decade of her medical career in Niger, West Africa. She was also a family doctor for 17 years and served as the Chief of Family Medicine at Markham Stouffville Hospital in 2008.

The NBMS recently celebrated major milestones for two of our longest serving staff members. John Maher, Chief of Negotiations & Physician Compensation, and Tina Roussel-Bernier, Programs Specialist, both reached an incredible 30 years of service earlier this year.

John started at the NBMS on February 14, 1994, progressing through several roles on his way to becoming Chief of Negotiations & Physician Compensation. In this capacity, members have come to appreciate John’s unwavering commitment, unparalleled knowledge and expertise, and his always approachable manner. He expresses appreciation for the experience he has gained with the NBMS, saying “I am grateful for the opportunities the organization has afforded me, in terms of personal and professional growth. I am continuously learning; the health system is constantly evolving, and I am inspired by the physicians we work with every day.” 

Tina’s first day with the NBMS was March 7, 1994. Her tireless work ethic and commitment to member service made an immediate impact. These qualities have only become more evident throughout her time with the Society, as she continues to bring exceptional care and attention to the administration of NBMS member programs and services. Reflecting fondly on the past 30 years, Tina says, “after three decades, my journey at the NBMS has been more than just a career – it has been a blend of growth, learning and cherished memories alongside remarkable colleagues.”

John and Tina now join two other longstanding NBMS employees in the 30+ year club. Sandra Hunter and Jacki Currie-Sullivan reached the milestone in 2019 and 2020, respectively. The NBMS is fortunate to have benefited from the unique skill sets and vibrant personalities of these dedicated and amazing individuals for over three decades! We look forward to many more years to come.

Editor’s Note: Everyone at the NBMS extends heartfelt congratulations and best wishes to Jacki on her upcoming retirement on May 31^st.

Jim Johnson, Communications Specialist

In the summer of 2023, the Department of Health announced a series of new and enhanced incentives available to all physicians practising under the Family Medicine New Brunswick (FMNB) model.

One of these new incentives is the Allied Health Professional (AHP) fund, which supports physicians in expanding the range of services offered to their rostered patients. The fund is designed to enhance patient access to diverse health professionals, while providing each physician with the flexibility to determine which services will best address their patients’ health-care needs. Eligible services include Physiotherapist, Registered Dietician, Occupational Therapist, Pharmacist, Social Worker, Psychologist, and Licensed Counseling Therapist.

A group of physicians may combine their allocated funding to jointly engage the services of one or more allied health professionals. Allied health services can be delivered within the practice setting or provided offsite at an external location, and AHPs may work directly for the physician or be employed by an external services provider (e.g., privately operated business).

This flexibility has been key to implementing the funding most effectively, according to Dr. Naomi White, who is part of the Oromocto Comprehensive Family Physicians team. Dr. White concedes that although adding AHPs can be very advantageous, “space can be an issue. I think this is a common challenge for team-based care. Most of us are still housed in an office space that was designed for the solo practitioner. So, the ability to include virtual options has definitely made managing that easier.”

Dr. Kristen Brown, another member of the Oromocto team, points to the ability, and also sometimes the need to be creative in the implementation of AHPs as well. While she has a social worker that sees patients in the clinic due to a lack of other available office space, this option is not feasible for her physiotherapist. “My physio does not come to my office, I send patients to his office because he has all his equipment there”, she says.

The annual AHP annual funding allocated to each physician is based on their number of rostered patients as of March 31^st each year.

In terms of choosing which AHPs to incorporate in your practice, it is important to consider both the needs of a physician’s specific roster, as well the potential advantages for the physician themself. Both Drs. Brown and White note the volume of patients requiring mental health services combined with the demanding nature of these visits as factors in their decisions to add social workers to their team, and the results have been positive.

Dr. Brown has noticed that her patients are appreciative of the quicker service and tend to come back happier, because “they can see a social worker or counselor within two weeks compared to going through a public service, where there is still a wait of a month or two if you are fortunate.”

Dr. White’s experience has been similar, and she points out that “social workers are trained counselors, and we are not. We treat these patients to the best of our abilities, but with a social worker they are seeing a person with a skill set that is better suited to their issues.”

Other considerations include the additional time freed up for physicians to focus on other patients, and reduced burnout. Dr. White admits, “the mental health visits are a hard mental load, so just being able to offload some of that burden means you feel less exhausted at the end of the day.”

Dr. Brown also chose to add a physiotherapist to her practice after seeing many of her patients struggle with insufficient health benefit coverage and extended wait times. “There’s a lot of people who don’t have a physio plan. They just have basic coverage that doesn’t include any physio, and getting into the hospital can be a six or nine month wait. And the longer somebody has a problem, the more likely it is going to be chronic”, she explains. She has also noticed that once a patient has been referred to her physio, they rarely need to come back to see her because the physio is able to fully manage the issue, significantly reducing follow-up visits.

In terms of advice for other physicians, Dr. White urges clinics to get creative. “Be open to creative solutions. If space is an issue, there may be options for virtual delivery. Or is contracting out right for them? If they are not comfortable hiring another employee and taking on that responsibility, then explore the option to just contract the services out instead.”

Reflecting on her overall experience with AHPs in the FMNB model, Dr. Brown says, “I definitely advise other physicians to do it. We went into family medicine because we want to help patients, so to be able to give them that faster service and to help them recover, it makes you feel like you did something today that makes a difference.”

To learn more about adding allied health professionals to your practice, or for any questions relating to Family Medicine New Brunswick, please visit www.fmnb.ca or contact hello@fmnb.ca.

Jim Johnson, Communications Specialist

Following a recommendation from district presidents, the NBMS made the decision to transition away from the annual President’s Tours in 2024. In their place, a series of five Regional Forums focused on engagement, learning and the identification of regional and subregional issues have been introduced.

The forums are being held in person, over two days (Friday PM and Saturday AM). The discussions are economic in nature, touching on the transformation of primary care and the health and well-being of members. They are also an opportunity to provide an update on the ongoing NBMS governance review. The weekend features presentations from NBMS leadership, ample time for member questions and discussion, and opportunities to socialize with colleagues. Three accredited sessions are offered over the two days:

Economics and Negotiations Consultation Session

John Maher, Chief of Negotiations and Physician Compensation and René Boudreau, Chief Executive Officer, NBMS

The Canadian health care system has entered a significant cycle of transformation, punctuated by health human resource shortages, unprecedented wait times for surgery, imaging, lab results, cancer treatments, a growing number of patients without access to a family physician, and fundamental concerns about other basic insured health services. Several other Canadian jurisdictions have reached significant agreements over the last year and a half, as they respond with major investments to their health care systems. This session will examine what has been accomplished under the 2020-25 Master Agreement, what we can learn from other jurisdictions who have initiated innovative and transformative change in recent agreements, and to solicit feedback from members on priorities, as we prepare for negotiations.

Learning Objectives:

At the end of the session members will be able to:

• Recall recent economic changes and financial proposals resulting from the 2020-25 Physicians Services Master Agreement.
• Recognize the details of financial initiatives and programs negotiated in recent agreements in other jurisdictions across Canada.
• Identify emerging priorities for physicians across the country and in NB.

NBMS Governance Review and Best Practices Session

Tim Ross, NBMS General Counsel, Dr. Ann Collins, Chair, NBMS Governance Review Committee and Dr. Carl Boucher, Vice Chair, NBMS Governance Review Committee

Today’s health care system is undergoing constant and dynamic change. The New Brunswick Medical Society is constantly evolving as a member services organization tasked with negotiating to advance physician priorities and advocating for improvement of the health system. The NBMS is guided and directed by its Board of Directors and the committee structure supported by staff. Strategic objectives of the NBMS are operationalized by physicians appointed to sit on the Board and Committees of the NBMS. All members of the NBMS should have some understanding and comprehension of how to become involved and engaged in the work of the NBMS. Elected and appointed members must also be skilled and knowledgeable in foundational governance matters to effectively contribute and influence the performance of the organization.

This session will examine the many functions, roles and responsibilities that contribute to the proper performance of the NBMS Board and its Committees. Members will be introduced to key areas of governance review recommended by external governance experts and endorsed by the NBMS Board. This session will also provide analysis and synthesis of best practices for organizational governance, and recommendations made by the NBMS Governance Review Committee.

Learning Objectives:

At the conclusion of this activity, participants will be able to:

• Recall best governance practices as it relates to board composition, corporate governance policies, and committee structure for member services organizations
• Recognize the governance and decision-making structure required to effectively organize and govern medical associations
• Identify emerging trends and priorities for governance of provincial and territorial medical associations across Canada
• Recognize the history and context of the NBMS’ evolving efforts to effectively represent physicians of the province. and

The Future of Primary Health Care

John Maher, Chief of Negotiations and Physician Compensation and René Boudreau, Chief Executive Officer, NBMS  

This session will provide participants with an in-depth review of leading physician-led collaborative care models and remuneration approaches that are currently deployed across Canadian jurisdictions. These will be presented in the context of the Patient Medical Home model and will be the basis for a detailed Q&A an engagement with New-Brunswick family physicians on which model, or combination thereof, would be the best fit for our communities and province. The ultimate purpose of the session is to have a better sense of what would move New-Brunswick physicians to a more collaborative and team-based model of care.

Learning Objectives:

At the end of this presentation, participants will be able to:   

• Identify the different service delivery models for primary-care physicians currently deployed across the Country and how they measure against the goals and principles of the Patient Medical Home model.
• Recall the most recent remuneration schemes that have been negotiated and deployed within the Primary Care space across the Country in support of these models.
• Justify, explain and defend the model which would eventually be chosen to present to healthcare stakeholders and government on their behalf.

Feedback from the first Regional Forums in Saint Andrews and Bathurst has been overwhelmingly positive, and the level of engagement from members has been inspiring. As one attendee put it, “(f)orums have successfully created a safe space for physicians to show their concerns and stories.”

Registration for the remaining three forums in Saint John, Florenceville and Moncton remains open. All members are encouraged to attend one or more of these events and take advantage of the opportunity to connect with colleagues and provide valuable perspectives on health system issues.

“I really enjoyed the past two days, being able to speak to people at the NBMS about things that I feel are important. It feels like everyone is listening. There was a lot of constructive discussion. It looks like we are moving in the right direction.”

– Regional Forum attendee

Registration Information

The business meetings at the Regional Forums are closed for members only. Spouses, partners, families are welcome to join for meals.

Regional Forum #3  
April 12-13, 2024
Delta Hotels by Marriott, Saint John
To register, click here.

Regional Forum #4   
April 19-20, 2024 
Amsterdam Inn & Suites, Florenceville
To register, click here.

Regional Forum #5
May 3-4, 2024 
Crowne Plaza, Moncton
To register, click here.

Jim Johnson, Communications Specialist

On February 20^th, in anticipation of the upcoming release of the provincial budget near the end of March and with the looming possibility of snap election call in April, the NBMS escalated its calls for government to invest in health-care reform by launching the Demand Action pre-budget campaign.

This campaign is based around four pillars, which align with areas identified as needing priority funding. The pillars are primary care, which includes improving access to family physicians and ensuring remuneration is competitive with other provinces; a robust health human resource strategy featuring enhanced retention and recruitment efforts including a concrete plan to replace retiring physicians; increased focus on the social determinants of health, especially in terms of addressing the impact of housing instability on health outcomes; and modernizing surgical management delivery in order to reduce wait times for surgeries and other procedures.

Promotion of the campaign included public facing social media ads on Meta as well as organic Facebook, X (formerly Twitter) and LinkedIn posts encouraging patients to visit the campaign web page and Kudoboard to share how the current state of healthcare is affecting their lives. The campaign has proven very successful thus far, with the Meta ads receiving over 190,000 views, more that 6,000 people visiting the campaign website, and over 150 New Brunswickers sharing their health-care stories via the Kudoboard.

For members, the NBMS developed a comprehensive media kit, featuring an overview of the campaign, key messages to use when discussing these issues, posters to display in physician offices, social media graphics, and a wearable pin.

We also encouraged members to submit their own testimonials on the state of New Brunswick healthcare here. Feedback received from patients and physicians is helping inform our messaging and support our advocacy efforts during this pivotal time.

Campaign Key Messages

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Primary Care

Over 80,000 New Brunswickers are currently on the NB Health Link, waiting for a family physician. Based on current trends, that number could reach 100,000 by the end of 2024.

For family physicians, an increasingly challenging work environment is leading them to retire early, cut their hours, or simply leave the province.

What we know:

• Due to our complex patient population, it takes two to three new physicians to replace one retiring physician.
• New Brunswick family physicians are among the lowest paid in Canada, ranking eighth in the country.
• Increases were recently announced in British Columbia, Nova Scotia, and Manitoba, where earnings are set to increase by up to 20%.
• Saskatchewan and Alberta announced one-time stabilization investments in their family practices.

What we demand:

• A feasible short-term bridge to stabilize primary care, while we work together on a long-term strategy. We cannot and should not wait for an election, the need is urgent.

Health Human Resource Strategy

New Brunswick’s recruitment efforts are not keeping pace with other provinces in our region.

What we know:

• 40% of physicians are considering a reduction in their practices.
• We need at least eighty more net new family physicians just to take care of the 80,000 patients currently stranded on NB Health Link.
• Over the next 10 years, if 75% of physicians aged 60+ retire, at least 200 more physicians will be required to replace them.
• Nova Scotia offers physicians more generous incentives, and their programs are better developed.
• New Brunswick physicians who train medical learners are paid up to five times less than other provinces.

What we demand:

• New Brunswick needs more competitive recruitment incentives if we’re going to address this crisis.

Social Determinants of Health

Safe and affordable housing is key to a healthy New Brunswick. Access to adequate, safe, accessible, and affordable housing makes it easier to get a job, and to access health care services and community supports.

What we know:

• Two in five New Brunswickers worry about keeping a roof over their head every day.
• Increased investment in affordable housing for the province is critical.
• New Brunswick needs more public housing units, faster.

What we demand:

• Build 500 public housing units this year, instead of the planned 380.
• Create a plan to build at least 2,500 more public housing units by 2025.

Modernize Surgical Management Delivery

New Brunswick must reduce surgical wait times, not just for hip and knee replacements, but for all procedures.

What we know:

• Even with recent investments in hip and knee surgeries, New Brunswickers are still waiting twice as long as other Canadians for those interventions.
• It’s not enough to realign existing resources and force other patients to wait for their needed surgeries, we need to transform the system and increase overall capacity.

What we demand:

• The New Brunswick Government needs to invest in more operating room time, updated equipment, and modernize assessment, treatment, triage and scheduling practices.

Jim Johnson, Communications Specialist

As our population ages, ensuring adequate prescription drug coverage for seniors becomes increasingly vital. The Government of New Brunswick has implemented various prescription drug coverage plans tailored to meet the healthcare needs of seniors. Specifically, the programs are designed to offer affordable and accessible drug coverage for seniors in the region.

To qualify for prescription drug coverage in New Brunswick, seniors must meet specific criteria. Individuals must be 65 years of age or older, be permanent residents of New Brunswick, possess a valid New Brunswick Medicare card, and should not have prescription drug coverage from another plan.

As seniors approach their 65th birthday, the New Brunswick government takes a proactive step by mailing an application package 60 days before this milestone. This package includes detailed information on the eligibility criteria of the prescription drug coverage plans along with the corresponding application forms. This approach aims to facilitate a smoother transition for seniors, ensuring they are well-informed about the available options and simplifying the application process.

In New Brunswick, seniors have access to three distinct prescription drug coverage programs tailored to their specific needs. The New Brunswick Prescription Drug Program is designed for seniors receiving the Guaranteed Income Supplement (GIS) from Employment and Social Development Canada. This program comes with no annual premium, and seniors are required to pay a $9.05 co-pay per prescription, with an annual ceiling capped at $500 per person.

The New Brunswick Drug Plan is available for uninsured residents, including seniors. The cost structure involves income-dependent premiums and co-payments, with a 30% co-payment per prescription, up to a maximum amount.

For uninsured New Brunswickers aged 65 or older, the Medavie Blue Cross Senior’s Prescription Drug Program provides coverage. This program includes a monthly premium of $140 and a $15 co-pay per prescription. To be eligible, individuals must apply within 60 days after turning 65, within 60 days after canceling a previous prescription drug plan, or within 60 days after gaining eligibility for NB Medicare as a new resident. Late applications, beyond the 60-day limit require a medical questionnaire and seniors may or may not be accepted based on their medical history.

The government of New Brunswick is committed to ensuring seniors have access to affordable and comprehensive prescription drug coverage. By understanding the eligibility criteria and nuances of each plan, seniors can make informed decisions about their healthcare needs. For further assistance and information, please visit the New Brunswick Drug Plans for Seniors webpage on the Government of New Brunswick website.

Minha Haque, Health Promotion and Advocacy Specialist

The New Brunswick Medical Society’s District Community Fund provides $2,000 annually to each of the ten medical districts. The funding is provided as a donation to community projects and programs. Each year an overarching theme is chosen by the Health Policy and Promotion Committee, and this year’s theme was “safe housing for all”.

District members were provided with a description of three programs or projects related to safe housing and voted online to choose the recipient in their district.

Dr. Paula Keating, NBMS President, will present organizations with their funding throughout the year and photos will be shared on the NBMS social channels.

We are pleased to announce the 2024 District Community Fund recipients for each district: 

District	2024 Recipients	Recipient Description
Capital Region	Women in Transition House	The staff and board of directors at Women in Transition House are dedicated to helping abused women and their children. Transition House is a secure home for women fleeing abuse – whether it be physical, emotional, verbal, financial, spiritual, sexual, or stalking/criminal harassment.
Saint John Region	Outflow Men’s Shelter	Homeless men who need a warm and safe place to sleep at night are able to join the Outflow Men’s Shelter, which operates 24/7 with 30 beds. It is open 365 days per year, including weekends and holidays. The shelter is free of charge and provides a place to sleep, a light meal, showers, laundry, and breakfast.
Acadie-Bathurst	L’Accueil Sainte-Famille ($1000)   Bathurst Emergency Homeless Shelter ($1000)	L’Accueil Sainte-Famille is a residential home which provides a safe, temporary housing facility for women and children who are victims of violence, and guides them to resources that will help them regain their confidence and independence.   The Bathurst Emergency HomelessShelter strives to make their shelter a safe space for individuals experiencing homelessness who need a refuge and assistance.
St. Croix	Fundy Region Transition House	Fundy Region Transition House (FRTH) offers safe shelter, compassionate support and advocacy to victims of abuse and family violence. FRTH commits to the highest standard of client care, strong partnerships and public education within their community and a determination to end the cycle of family violence.
Kings County	Sussex Vale Transition House	Sussex Vale Transition House (SVTH) has one major goal in mind – ensuring that women and their children, from all walks of life, can achieve their full potential and be free from domestic violence. SVTH provides safe and confidential short-term housing for women (and their children) escaping domestic intimate partner violence.
Moncton & District	Beausejour Family Crisis Resource Centre (The Courage Centre)	The Courage Centre is a trauma specialized centre of excellence offering counselling, support, and a housing centre for victims of family violence and their children, those who perpetrate violence, as well as for individuals experiencing emotional and life challenges.
Carleton-Victoria	Sanctuary House	Sanctuary House is a shelter that offers temporary housing for women and children who are victims of domestic violence and need a safe place to stay. They believe that women and children deserve the right to be safe and the right to have a place to talk about their fears and disappointments, but also hopes and dreams.
Miramichi	Miramichi Emergency Centre for Women Inc.	The Miramichi Emergency Centre for Women provides support and counselling in person or over the phone. They provide safe and secure shelter for those who choose to stay with them. They are open 24 hours per day/365 days per year. All of their services are free of charge and strictly confidential.
Restigouche	Maison Notre-Dame House Inc.	Notre-Dame House is a secure shelter for women and their children who are victims of family violence/intimate partner violence.
Madawaska	Escale MadaVic	Escale MadaVic is a resource for victims of violence and their children in the Madawaska and Victoria regions. They offer confidential services, several resources, and a family atmosphere. They are also able to travel to meet victims in their region.

Jim Johnson, Communications Specialist

In an era where physicians face increasing demands and pressures, prioritizing their well-being and fostering a sense of community within the medical profession is paramount. Recognizing this need, the Physician Social Engagement Fund has been established to provide financial assistance for local physician initiatives and events across the province. These initiatives aim to enhance engagement, wellness, and collegiality among physicians, ultimately contributing to their overall well-being and resilience.

The fund is being launched under the NBMS Wellness program as a wellness support resource for physicians, their families, medical residents, and students. “By providing financial assistance to local physician initiatives and events, the Physician Social Engagement Fund serves as a catalyst for positive change within the medical community. By fostering a culture of engagement, wellness, and collegiality, these initiatives not only support individual physicians in their professional journey but also contribute to the overall resilience and well-being of the medical profession as a whole,” said Meaghan Sibbett, NBMS Wellness Manager.

The Physician Social Engagement Fund operates within a structured framework to ensure that supported initiatives align with the objectives of the NBMS Wellness program and effectively meet the needs of physicians. To be eligible for funding, proposed initiatives must meet the following criteria:

1. Alignment with NBMS Wellness Objectives: Initiatives must align with the goals and objectives of the NBMS Wellness program, prioritizing engagement, wellness, and collegiality among physicians.
2. Committee or Group Proposal: Proposals must be put forward by a committee or group of physicians, emphasizing collaboration and collective effort.
3. Support from Medical Staff Office and District President: Initiatives must receive backing from the Medical Staff Office and the District President, signifying institutional support and endorsement.
4. Inclusion of Budget: Proposals must include a detailed budget outlining the financial requirements of the wellness initiative or event, ensuring transparency and accountability.
5. Submission of Funding Application: Completed funding applications must be submitted to Caroline Paquin, Assistant Manager Finance, at cpaquin@nbms.nb.ca, facilitating streamlined processing and review.

Funding allocation is based on the merit of the project and operates on a first-come, first-served basis for each hospital or center. The amount awarded to each institution varies depending on its size, with smaller medical staffs eligible for up to $1,000 annually and larger medical staffs eligible for up to $3,000. This tiered approach ensures equitable distribution of resources while catering to the diverse needs of different institutions.

To learn more or apply visit Physician Social Engagement Fund – New Brunswick Medical Society (nbms.nb.ca)

Nora Lacey, Chief of Physician & Patient Engagement

Earlier this year, the New Brunswick Medical Society (NBMS) received an invitation from the Canadian Centre on Substance Use and Addiction (CCSA) to attend the first ever Roundtable on Atlantic Canada and Canada’s Guidance on Alcohol and Health. The two-day event, which took place in St. John’s, Newfoundland, on January 17 and 18, was an occasion to discuss the new Canadian Guidance on Alcohol and Health, released in January 2023, as well as to share ideas with Atlantic stakeholders on how to further promote the topic with the public.

Following the release of the updated guidelines last year, the NBMS released an awareness campaign on the health risks related to alcohol: Mindful drinking, healthier living. The resounding success of the campaign garnered national attention, with the micro-site alone generating over 25,000 visits. The NBMS Engagement team then started working closely with the CCSA and its provincial partners to adapt the campaign for other jurisdictions.

The goal of the Atlantic roundtable was to get stakeholders from New Brunswick (NB), Newfoundland (NL), Prince Edward Island (PE) and Nova Scotia (NS) together to share their challenges and successes in promoting and implementing the new guidance in their jurisdictions, learn from each other, identify areas of potential collaboration, and discuss next steps. Sarah Albert, Marketing Specialist at the NBMS, participated in a panel where she discussed the “Mindful drinking, healthier living.” campaign. She was joined by representatives from each of the Atlantic provinces. From NL, Chief Medical Officer of Health, Dr. Janice Fitzgerald, and Debbie Curtis discussed their Provincial Alcohol Action Plan. From PE, Meaghan Adams shared their provincial campaign “Less is Best” – a successor to NB’s “Mindful drinking, healthier living.” campaign – as well as their plan for a second Alcohol Forum. From NS, Dr. Kara Thompson, Associate Professor at St. Francis Xavier University, shared her team’s report on strengthening alcohol policies on Atlantic Canadian Campuses, as well as their pilot project on alcohol warning labels.

Other important topics of discussion included “alcohol, the new guidance, and youth”, as well as “alcohol, the new guidance, and healthcare settings”. Based on the responses shared, the CCSA will develop region-specific resources to best equip stakeholders with the tools to discuss and promote the guidance with the general public.

Following the event, the NBMS is looking at ways to expand its ongoing “Mindful drinking, healthier living.” campaign, as well as potential provincial advocacy efforts related to alcohol and health. Simply put, there are no known safe amounts of alcohol, and any reduction in consumption is beneficial. It is our responsibility as a provincial health organization to remind New Brunswickers of the related health risks.

You can visit the “Mindful drinking, healthier living.” micro-site here.

Sarah Albert, Marketing Specialist

As part of the NBMS’s ongoing commitment to creating and enhancing a positive and supportive work environment for its members, a new initiative to help physicians revitalize their gathering spaces within hospitals across the province has been launched by the Society. The “Physician Lounge Improvement Initiative” provides funding to refresh and revitalize physician lounges and other areas within New Brunswick hospitals where physicians gather.

The NBMS will invest close to $2M in this initiative, which recognizes the crucial role that collegiality, communication, and physician well-being play in delivering outstanding healthcare. A comfortable and aesthetically pleasing lounge can enhance the overall work environment, positively impact mood and reduce stress. “It is our hope that these revitalized spaces will increase physician interaction and collaboration; facilitate the exchange of ideas and experiences; and create networking opportunities among specialties, which will in turn foster a sense of community among physicians,” said Meaghan Sibbett, Manager, NBMS Wellness. 

Funding for the Physician Lounge Improvement Initiative can be awarded for a single project, or a series of smaller initiatives at each hospital. The NBMS will seek matching dollars where possible but will remain flexible depending on the project’s nature. A maximum of $120,000 per larger hospital and $60,000 for smaller hospitals will be made available to our members.

Proposals are welcome from members across the province. To qualify for funding, the initiative must be approved by the President of Medical Staff and the District President. For more information on this new initiative, click here or contact Meaghan Sibbett at msibbett@nmbs.nb.ca.

Nora Lacey, Chief of Physician & Patient Engagement

The New Brunswick Medical Society (NBMS) has been leading Choosing Wisely New Brunswick (CWNB) since 2017, with the mandate of reducing unnecessary tests and treatments in New Brunswick (NB).  At that time, a Steering Committee was formed to provide strategic leadership to implement Choosing Wisely New Brunswick effectively and successfully. 

Over the past seven years, there have been many successes from CWNB including:  

• Increasing awareness and acceptance of CWNB amongst NBMS members; 
• An annual Using Antibiotics Wisely campaign;  
• Physician Quality Improvement Initiative;   
• Two sites received national designation as Using Blood Wisely sites;   
• Edmundson Regional Hospital received national designation as a Choosing Wisely Canada (CWC) Hospital;  
• Opioid Wisely campaign and e-learn module for physicians.  

With Choosing Wisely New Brunswick’s current funding agreement ending March 31, 2024, a shift in operations and management will occur. The NBMS Board of Directors approved the transfer of leadership and management of CWNB to Research New Brunswick (RNB) beginning April 1, 2024.  

Research NB’s mission is to co-ordinate, support and promote health research in New Brunswick. This organization is well situated to support the research, data and innovation required to elevate Choosing Wisely NB and ultimately reduce unnecessary tests and treatments in NB. This shift also aligns well with how other provinces are managing their Choosing Wisely initiatives.  

Now that CWNB is established, RNB will be well positioned to move the initiative from awareness to research and implementation.  

“Choosing Wisely has gained momentum in the province over the past several years, and I am looking forward to the opportunity to work with Research New Brunswick”, says Dr. Karine Richard, a Family Physician in Moncton and Chair of CWNB. “With Research New Brunswick stepping in, we will be able to embed Choosing Wisely into research and quality improvement initiatives across the province for greater impact in reducing unnecessary tests and treatments.”

With this shift, the NBMS will remain heavily involved in CWNB by continuing representation on the steering committee and overseeing communications to NBMS members and the public. Keeping physicians involved and well informed with CW is fundamental to its success and will remain a priority as it continues to develop across New Brunswick.  

For more information on Choosing Wisely New Brunswick, visit www.choosingwiselynb.ca.

Julie Atkinson, Project Specialist

In January, the New Brunswick Medical Society (NBMS) launched its annual #MyWinterWellnessNB campaign. As the seasons change, so do the weather, temperature, and length of days. For some, this is a welcome transition. For others, it can affect their entire sense of well-being. Two to three percent of Canadians will experience Seasonal Affective Disorder (SAD) in their lifetime, and another 15 per cent will experience a milder form of SAD.

With this awareness, the NBMS invited New Brunswickers to share how they maintained a state of holistic health during the colder months via a Kudoboard. Each week, a winner was randomly selected from among the submissions to receive an NB Box from Rising Tide Gifts, containing local winter essentials like a toque, soup, sweet treats, and more. The NBMS also shared weekly posts on its social media channels (Facebook and X), offering ideas on ways to address the physical, emotional, intellectual, occupational and social dimensions of wellness.

When the campaign ended on February 9, 2024, over 260 New Brunswickers had submitted entries to the contest, many including images showcasing their favourite winter activities. Congratulations to the five NB Box winners: Laura Grey, Olivia Fillmore, Alyson Goodfellow, Karine Duguay, and Joseph Price.

Although the campaign has ended for the year, you can still browse the heartwarming entries by visiting the Kudoboard. As we transition from winter to spring, we continue to encourage everyone to make time for wellness and the activities that bring you joy, not only this season, but all year around.

Sarah Albert, Marking Specialist